Taiwan's hot and humid climate makes it easy for sweat, sebum, and dirt to accumulate. Prolonged exposure to air-conditioned environments can also cause rapid moisture loss from the scalp and skin. Many people, in pursuit of cleanliness, habitually scrub or intensify cleansing, which may lead to dryness, itchiness, and tightness on the scalp, and increased sensitivity, roughness, and dullness on the face. To address these recurring discomforts, skincare is not just about thorough cleansing, but also about minimizing friction and immediately replenishing moisture post-cleansing to maintain the skin's hydration barrier.
Curél, Japan's No.1*1 brand for sensitive skin, leverages over 40 years of ceramide research to extend its sensitive skin care from the face to the scalp and hair. The new 'Curél Low-Irritation Shampoo Mousse' and the bestselling Japanese 'Curél Scalp Care Essence' gently cleanse and precisely hydrate, improving scalp dryness and discomfort. The 'Curél Oxy-Protein Cleansing Foam' and 'Curél Oxy-Protein Moisture Essence' offer low-friction facial cleansing followed by high-penetration hydration, creating a complete daily soothing routine from scalp to face.
How to improve dry, itchy scalp? Curél Low-Irritation Shampoo Mousse + Scalp Care Essence for gentle cleansing and precise hydration
The scalp, like facial skin, can become sensitive due to dryness and external irritants. The new 'Curél Low-Irritation Shampoo Mousse' instantly forms micron-sized rich foam upon pressing, evenly coating hair and scalp to gently remove sweat, sebum, and daily impurities. By reducing friction on the scalp, it maintains a refreshing and comfortable feel after washing, allowing even sensitive scalps to safely complete daily cleansing.
After shampooing, apply the 'Curél Scalp Care Essence,' designed for sensitive scalps prone to recurring dryness, flakiness, and itchiness, providing deep hydration and soothing care. This scalp essence, with cumulative sales exceeding 600 million JPY in Japan*2, has a lightweight, non-sticky texture that spreads easily, making it ideal for daily post-wash scalp moisturizing and repair. Clinical tests show a ~20% increase in scalp stratum corneum moisture levels*3. 93% of users reported improved dryness*4, and 89% reported reduced itchiness*4. Paired with the Low-Irritation Shampoo Mousse, this duo delivers both 'gentle cleansing' and 'instant hydration,' helping dry, sensitive scalps stay hydrated and comfortable.
How to improve sensitive, rough, and dull skin? Curél Oxy-Protein Cleansing + Essence 1+1 for hydrated skin and radiant glow
Skincare for sensitive, rough, and dull facial skin should begin with low-friction, gentle cleansing. The new 'Curél Oxy-Protein Cleansing Foam' is formulated with 100% toner ingredients*5 and contains no surfactants. Its gel-to-foam texture gently encapsulates sebum and impurities, minimizing skin friction and irritation during cleansing. After rinsing, the skin feels soft and supple, without tightness or dryness—leaving a toner-like hydration that transforms cleansing into the first step toward a radiant complexion.
Follow with the 'Curél Oxy-Protein Moisture Essence.' Its high-penetration micro-essence foam spreads lightly with a single application, evenly enveloping the skin with hydrating ingredients. Enriched with biomimetic ceramides*6, it deeply replenishes moisture and strengthens the skin’s hydration barrier, improving roughness and dullness caused by dryness. The 'Oxy-Protein Cleansing 1+1' routine combines efficient cleansing with intense hydration, helping sensitive skin achieve a hydrated, luminous glow.
Complete sensitive skin care from scalp to face—exclusively at Cosmed
Curél redefines daily cleansing and skincare for sensitive skin with four new products: the scalp routine with 'Low-Irritation Shampoo Mousse + Scalp Care Essence' ensures low-friction cleansing and instant hydration repair; the facial routine with 'Oxy-Protein Cleansing Foam + Oxy-Protein Moisture Essence' bridges toner-level cleansing with essence-level deep hydration. All four products are exclusively available at Cosmed, enabling sensitive skin users to complete a full head-to-face soothing care routine in one place.
*1 Based on INTAGE SRI+ market research, sales ranking from January to December 2025 in Japan. *2 Cumulative sales exceeding 600 million JPY in the Japanese market (based on internal brand sales data). *3 Scalp moisture change in 34 Asian women with sensitive, dry scalps and dandruff/itchiness after 4 weeks of continuous use. *4 Self-assessment results from 55 Japanese women with dry, sensitive scalps after 3 weeks of use. *5 Refers to toner ingredients identical to those used in the company’s toner formulations. *6 Biomimetic ceramide created via bio-inspired technology. *7 Formula has moisturizing effects; consumer surveys confirm relief from dryness-induced scalp itch. *8 Kao study: 34 Asian women used once daily for 4 weeks; scalp condition rated on a 5-point scale. Results may vary. *9 Dullness caused by sebum and impurities.
FACT BOX
- Source: PR Times
- Category: New Product