iPhone 17 Pro Export! The Most-Loved Apple Smartphone in Taiwan — The Champion Is Revealed: Praised for High Value, Smooth Performance, Excellent Camera, and Amazing Durability and Battery Life

Apple's iPhone has always been one of the most beloved smartphone brands among Taiwanese consumers. Whether it's the launch of a new model or price drops on older ones, it consistently triggers waves of purchasing frenzy.

According to the latest sales ranking from Jiasheng Communications, a telecom retail chain, there are clear differences among iPhone models, with the new iPhone 17 series performing the most impressively, firmly securing top spots on the chart. From January to September 2026, the iPhone 17 series (including the iPhone Air) achieved cumulative sales of over 1.76 million units across Taiwan. Compared to the iPhone 16 series' 1.65 million units during the same period last year, this represents an increase of approximately 110,000 units.

Top 10 Best-Selling Apple iPhone Models in Taiwan 2026

1. iPhone 17 (256GB) 2. iPhone 17 Pro (256GB) 3. iPhone 17 Pro Max (256GB) 4. iPhone 17 Pro Max (512GB) 5. iPhone 17 Pro (512GB) 6. iPhone 17 (512GB) 7. iPhone 17e (256GB) 8. iPhone 16 (128GB) 9. iPhone Air (256GB) 10. iPhone 17 Pro Max (1TB)

The chart shows that the iPhone 17 series almost completely dominates the list. Nine months after its release, the iPhone 17 (256GB) claimed the sales crown, with the first seven spots all occupied by iPhone 17 series models, indicating that the new generation continues to dominate the mainstream market.

The Pro series continues to be favored by the market, taking four of the top five spots, showing that consumers with sufficient budgets still prioritize high-end flagship models like the Pro or Pro Max. However, the ranking highlights that the most notable and popular model among consumers is the standard iPhone 17, not the high-end flagship.

Standard Model's '120Hz Display' Upgrade Doubles Demand! Anticipated Price Hikes for New Models Trigger Early Upgrade Trend

The primary reason the iPhone 17 series sparked such a strong upgrade wave is the significant upgrade in the standard model's specifications. Apple finally equipped the entry-level iPhone 17 standard model with the long-awaited 120Hz display, significantly narrowing the user experience gap with the Pro series. While maintaining a relatively affordable price, its value-for-money ratio (CP value) has greatly improved, successfully driving a large number of users to upgrade.

Additionally, a noticeable 'early upgrade effect' has emerged in the market. Due to the continuous rise in costs of key components such as memory, the market widely expects the upcoming new iPhone in September 2026 to see a price increase. Anticipating that 'buying now is cheaper than later,' many consumers have chosen not to wait for the autumn release and instead purchased the iPhone 17 series early, further supporting steady demand in the later stages of its release cycle.

In terms of pricing, the iPhone 17 series has seen a price drop of about 6% to 7% nine months after launch, remaining relatively stable. In contrast, the iPhone 16 series has seen price drops exceeding 10%, with the iPhone 16 (256GB) and iPhone 16e (256GB) falling by 28% and 29% respectively—significantly more than the iPhone 17 series.

iPhone 17 Reviews

The iPhone 17 has been hailed as the strongest dark horse. Compared to previous series, it received the largest downgrading of Pro-level features, including the 120Hz display and 48-megapixel rear camera, greatly reducing the gap between the standard and high-end flagship models. The officially rated 30-hour battery life and relatively affordable price point have made it a top choice for many consumers.

Looking at actual user reviews: 'Just upgraded from iPhone 13 to the 17 standard model—love it so much'; 'This generation’s 17 standard model has so many advantages: beautiful colors and design, 120Hz display, sufficient performance—might become the new generation’s iPhone loyalist'; 'Upgraded from iPhone 13 standard to 17 standard—felt the smoothness, amazing!'; 'Switched from iPhone 13 Pro to iPhone 17—this 17 is truly top-tier. If you don’t play games or shoot professionally, no need to upgrade to Pro'; 'Upgraded from iPhone 13 to iPhone 17—camera function is really impressive, image quality is superb'; 'Apple has never offered such high value before! CP value maxed out!'; 'This generation is truly great—the camera upgrade is massive. I’m in the iPhone 17 Pro universe—real device is stunningly beautiful, feels light even with a case'; 'The biggest advantage of the iPhone 17 is its price—256GB with no price increase is already very acceptable'; '256GB is the golden capacity—paired with the noticeable upgrades of this 17 standard model, it’s more than enough for daily snapshots and video watching'; 'Bought the green iPhone 17 256GB—real device is breathtakingly beautiful, system runs like flying—no regrets buying this spec'; 'iPhone 17 256GB is currently the most balanced choice in Apple’s lineup. Price isn’t excessive, performance and capacity are very sincere'; 'iPhone 17 standard with 256GB is perfect as a work phone—battery life stronger than expected, very durable.'