From quickly eating a few plates of sushi after work, to having a hot pot with family on the weekend, to choosing Japanese all-you-can-eat for a birthday party, Japanese chain restaurants have long been integrated into the daily lives of Taiwanese people. This ranking is based on the 'Japanese chain' online reputation volume ranking by '網路溫度計DailyView', with the analysis period being from June 30 to July 29, 2026. The data is analyzed by 'KEYPO大數據關鍵引擎'. The ranking reflects the volume of online discussions during the specified period and does not equate to actual revenue, market share, sales volume, or consumer satisfaction. The top and second place differ by 1,348 posts. From eel specialty stores to revolving sushi, to Japanese hot pot, which Japanese chain restaurant is the most favored by netizens? We will reveal it to you below!
No.10 うなぎ四代目菊かわ 鰻魚飯專賣店 うなぎ四代目菊かわ is a direct-operated store by a Japanese eel wholesaler established in the Showa era. The brand emphasizes selecting large-sized eels suitable for grilling, and all processes from live killing to grilling are completed in an open kitchen. The menu centers around dishes such as one-piece eel, grilled eel heavy, and three-eel dishes, using charcoal fire to grill the skin crispy and the fish meat soft in a short time. The store is equipped with a counter, tables, and private rooms, positioning itself more like a formal dining or festival eel specialty store.
This period, the brand accumulated 2,666 posts, with 97% positive sentiment, 2% neutral, and 1% negative. The hot keyword is '土用'. The 2026 '土用丑日' falls on July 26, and the brand launched a takeout eel bowl limited activity from July 26 to 28, and also provided the 'Summer Eel Double Feast' until August 31, making the seasonal Japanese food directly an important topic during the analysis period.
Some netizens reminded, 'You must make a reservation before coming (eel rice may sell out)', 'The service is very friendly and comfortable to dine, the dishes are also very good, similar to the eel rice we ate in Japan, and we would like to revisit and bring our family to eat', 'Today I ordered the three-eel dishes, melt in your mouth. The only downside is that the Zhongshan store has insufficient air conditioning, the entrance is so hot that it's not suitable for waiting, hot enough to sweat'.
No.9 陶板屋 陶板屋 is a Japanese-Western fusion brand under the King Car Group, with a one-person-one-set multi-course meal as the main dining form. From appetizers, salads, soups, main courses to desserts are served in sequence, suitable for gatherings that want a complete set meal but do not prefer all-you-can-eat. Classic dishes include high-temperature baked beef main course with kombu and bonito flavor, and in April 2026, the menu was updated with 'giant, intense, explosive' as the theme, emphasizing the portion size of the main course and the visual impact of the side dishes. During the analysis period, the Tainan Zhongyi store and Fengyuan Xiangyang store were renovated one after another, and from July 21, a weekday two-person set meal with a complimentary crispy seafood and meat platter was launched.
陶板屋 had 2,720 posts this period, with 27% positive sentiment, 40% neutral, and 33% negative. The hot keyword is '西堤', another brand under the King Car Group. On July 8, when the Kaohsiung City Government announced the downstream list of the China Petroleum case, the news report listed brands such as Xiti and Taobanyu at the same time, and the brands under the King Car Group often appear in joint promotions or set meal comparisons.
No.8 和牛涮 和牛涮 is a Japanese hot pot all-you-can-eat brand operated by the King Car Group. The core selling point is not just putting meat slices into the pot to cook, but designing Wagyu beef into three ways of eating: grilled sushi, hot pot, and black curry rice, and matching with over 70 self-service items for unlimited use. This model simultaneously satisfies meat eating to your heart's content, ready-to-eat food, and desserts, and is more suitable for gatherings of friends or families with different appetites. According to the brand's July 2026 official website information, the store also launched the 'SUMMER Fun Fair', with the communication axis of family, student groups, and summer vacation gatherings, and designated plans can enjoy discounts by checking in.
This period, 和牛涮 had a total of 2,952 posts, with 62% positive sentiment, 24% neutral, and 14% negative. Netizens who actually dined said, 'The taste is not bad, the self-service bar is rich, today I chose 768 plus 49 per person, premium Wagyu snowflake with yakiniku, the premium Wagyu snowflake added later was not as beautiful as the beginning', 'N visit, vegetables are updated very well, 598 plus 10% service charge, is the most cost-effective choice!'
No.7 老乾杯 老乾杯 opened its first store on Yanji Street, Taipei in 2005, initially positioning itself as an Australian Wagyu yakiniku specialty store. The 'old' in the brand name represents the inheritance of experience and a mature customer base, aiming to differentiate itself from the lively and youthful 'dry cup' yakiniku. Dining focuses on exquisite yakiniku, set meals, and table-side service, with meat stored at low temperatures and aged for about 40 days. Signature dishes include not only Wagyu but also Hokkaido Hitoshizakari rice and chicken pot rice with chicken broth, as well as dishes paired with Wagyu and Japanese sake. Compared to general DIY yakiniku all-you-can-eat, 老乾杯 pays more attention to part explanation, degree control, and complete dining sequence.
The brand accumulated 3,730 posts this period, with 39% positive sentiment, 56% neutral, and 4% negative. The hot keyword is 'meat meat'. 老乾杯 announced its 2026 new menu on June 24, adding seven Wagyu compositions, rare parts such as Tengu and Senbonjin, as well as sushi, cold noodles, and pot rice. The price of Wagyu feast is 999 yuan according to public information.
No.6 涮乃葉 涮乃葉 is a Japanese hot pot all-you-can-eat brand under the Japanese Skylark Group. The Taiwanese stores mainly feature meat selection and self-service for vegetables and condiments. The store is equipped with a 'Fresh Vegetable Garden' bar, rotating leafy greens, root vegetables, and mushrooms of more than 20 kinds according to the season, forming a difference with the large quantity of dumpling-type Taiwanese hot pot self-service bar. In addition to the high soup made from Rishiri kombu, there are also options such as yakiniku flavor, spicy miso, goji chicken soup, spicy, fish and pork bone, and tomato, and multiple Japanese sauces are set up for self-matching.
涮乃葉 had 3,794 online posts this period, with 67% positive sentiment, 20% neutral, and 12% negative. The hot keyword is '歡度'. The brand released pre-heating content for Father's Day during the analysis period, using 'Sugarcane Yuzu Salt Soup, Celebrate Father's Day' as the social media caption, and guiding consumers to make reservations in advance. The keyword and official post language have a direct correspondence. Since the actual date of Father's Day is August 8, this marketing belongs to the festival promotion launched in advance during the analysis period.
No.5 千葉火鍋 千葉火鍋 is a local hot pot chain brand in Taiwan. According to public information, the Chiba Food Group started from the flagship store in Douliu in 2005 and later developed into different store types such as Chiba Hot Pot, New Chiba, Enjoy Chiba, Extreme Chiba, and Dingcheng Shili. The main consumption model is to choose the pot bottom and meat, and then take vegetables, hot pot ingredients, ready-to-eat food, drinks, and desserts from the self-service area, which is suitable for gatherings with more people and different taste preferences. According to the brand's official website as of July 2026, it still positions itself as 'all-you-can-eat hot pot' and a hundred banquet restaurant, and the actual menu, price, and supply method are subject to the announcement of each store.
This period, Chiba Hot Pot accumulated 4,325 posts, with 30% positive sentiment, 68% neutral, and 2% negative. The hot keyword is 'delivery'. The brand released a mysterious big box unboxing preview at the end of July, stating that the value of the items in the box exceeds seven digits, inviting netizens to leave comments to guess the answer. Public comments appeared 'AI smart delivery robot', 'AI smart delivery robot', etc., which matched the hot keyword.
Some netizens thought, 'More choices, reasonable price', 'The quality is a bit beyond expectations, each item is above standard, even soufflé and hand rolls, freshly cut meat are not bad'.
No.4 藏壽司 藏壽司 was founded in Osaka, Japan in 1977 and is operated by Asia Zosui in Taiwan. In addition to revolving sushi, it has established brand recognition through technology and gamified dining experiences. Every time you finish eating 5 plates and put them into the plate recycling port, you can participate in the 'BIKKURA PON' game, with a chance to obtain limited edition gashapon. The plates use a patented freshness cover 'Freshness-kun', and the system tracks the time it is placed on the table. For families with children, anime fans, or consumers who like to collect merchandise, the purpose of visiting the store is not only to eat sushi but also to participate in the game, collect collaborative products, and share photos.
This period, Zosui had 9,306 posts, with 42% positive sentiment, 42% neutral, and 16% negative. The hot keyword 'gashapon' is a long-term feature of the brand. From July 17 to 30, Zosui launched a limited edition gashapon for 'Detective Conan', with a total of 24 kinds including wall hangings, badges, and magnet sets. During the activity period, if a single consumption reaches 1000 yuan and meets the designated member and social conditions, a limited edition coaster can also be obtained.
No.3 壽司郎 Sushiro was established in Osaka in 1984 and started with professional sushi chefs. The Taiwanese company was established in 2017, and the first store opened in Taipei on June 15, 2018. The brand focuses on revolving sushi, with dishes covering nigiri sushi, gunkan, tempura, noodles, and desserts. According to the official website menu in July 2026, the plate price is divided into different levels depending on the item. In the process, Japanese special rice and vinegar are used to make sushi rice, and the fish is processed and sliced in the store. The plate chip will track the revolving distance and automatically exclude it if it exceeds 350 meters, forming a different in-store experience from pure takeout sushi.
Sushiro had 11,554 online posts this period, with 40% positive sentiment, 40% neutral, and 20% negative. The hot keyword is the competing brand '爭鮮'. In May 2026, when Sushiro expanded its takeout service, the news directly described the market competition as 'competing with 爭鮮 for customers', indicating that the two low-priced revolving sushi brands are often listed together in discussions about price, store service, and takeout convenience, and this discussion seems to continue to this day.
No.2 旭集 和食集錦 旭集 is a Japanese food medley
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- Source: PR Times
- Category: Survey