Rich people don't drive BMWs! Tesla Model 3 is the luxury sedan sales champion in June, owners praise: Fast performance and cost-effective, long trips are not tiring

The 2026 June Taiwan imported luxury sedan sales ranking has been released, with Tesla Model 3 taking the top spot with 1,611 units, more than 9 times the sales of the second-place BMW 2 Series. Mercedes-Benz E-Class ranked third with 168 units. The single model registration number of Model 3 even exceeded the total sales of the second to tenth place combined.

2026 June Imported Luxury Sedan Sales Ranking 1. Tesla Model 3 1,611 units 2. BMW 2 Series 173 units 3. Mercedes-Benz E-Class 168 units 4. Lexus ES 163 units 5. BMW 3 Series 119 units 6. BMW 1 Series 117 units 7. Tesla Model S 114 units 8. Audi A3 93 units 9. Lexus IS/Mercedes-Benz C-Class 74 units each 10. Mercedes-Benz CLA/BMW 5 Series 70 units each

June Luxury Sedan Market Summary: Model 3 sales exceed the total of second to tenth place The June imported luxury sedan market showed a clear two-tiered phenomenon. Tesla Model 3 registered 1,611 units in a single month, far ahead of BMW 2 Series' 173 units and Mercedes-Benz E-Class' 168 units. Even when adding up all models from second to tenth place, including those tied for the same rank, the total was 1,235 units, still 376 units less than Model 3. Tesla's other model, the discontinued Model S, also registered 114 units due to the arrival of the last batch of new cars, ranking seventh.

This large-scale delivery not only made Model 3 the champion of imported luxury sedans but also became an important reason for Tesla's total June registration of 4,369 units, approaching the imported brand leader Toyota.

Actual users of Model 3: "The performance is really fast, and the cost-performance ratio is really high for this price range." "The refreshed version of Model 3 is really great." "Simple, neat, and excellent space." "The design of the exterior and interior has become more refined." "The quality has improved significantly, it's not bad." "The front of the refreshed performance version is really cool." "The tail design is very nice." "The overall quality improvement is noticeable." "Electric cars still have to look at Tesla." "Full of smart functions." "The refreshed version of Model 3 is really cool." "It's really the first brand in electric cars." "The seat emblem of the Performance version is very nice." "The quality of the refreshed version has improved a lot." "I really like the central screen, it's very nice and practical." "The refreshed version of Tesla Model 3 Performance is really great, the exterior is nice, and the performance is powerful." "The major redesign is cool, there's a screen at the back." "The newly added ambient lights make driving more fun." "The white seats are loved every time I see them." "The exterior of the performance version is nice." "The headlights are very bright but have smart detection, they automatically project towards people and cars." "Compared to my wife's Honda Fit smart headlights, it's smarter."

BMW 2 Series narrowly beats E-Class, second to fourth place only differ by 10 units Excluding Model 3, the competition among other luxury sedans was very close. BMW 2 Series ranked second with 173 units, only 5 units ahead of Mercedes-Benz E-Class. The fourth-place Lexus ES had 163 units, only 10 units behind BMW 2 Series.

Actual users of BMW 2 Series: "The sound insulation is beyond imagination, very quiet. The agility and stability on mountain roads are really good. It's very fun to drive, and I'm satisfied. Every time I see the car after work, my mood improves." "This generation is awesome." "The blue color is nice, there are too many white cars. It's a car gathering." "The small details are very beautiful." "The virtual digital instrument panel colors are great." "I really like this design." "I believe the handling is excellent." "The interior is not bad." "High practicality, the head space in the rear seat is really FIT." "BMW's interior is still stable." "The exterior is nice." "Cool small car." "The real car has a good quality." "The new generation 220GC has more equipment than 120." "At least the M package is almost fully equipped, suede M seats, red M caliper." "The back is really cool." "Awesome, as expected of BMW, very eye-catching." "The car is good, the details are OK." "I like the small nostrils, I think it looks better." "The exterior is nice, the red color is eye-catching." "The taillights are nice after the redesign."

In addition to 2 Series, BMW's 3 Series and 1 Series registered 119 units and 117 units respectively, and 5 Series tied for tenth place with Mercedes-Benz CLA with 70 units, totaling 4 models on the list.

Mercedes-Benz also had multiple models on the list, in addition to the third-place E-Class, C-Class tied for ninth place with Lexus IS with 74 units, and CLA tied for tenth place with 70 units. However, even though BMW and Mercedes-Benz had multiple models on the list, the single model sales still showed a significant gap with Model 3.

Actual users of Mercedes-Benz E-Class: "The door handle welcome light is very bright, very dignified." "The steering wheel has a good quality." "The steering wheel is really beautiful, and the feel is also good." "It's really cool, the E series is only comfortable." "If you have the budget and want to buy, just go for it, you won't regret it." "W214 is basically a elegant mid-size sedan." "If you talk about advantages, Mercedes will have more than Tesla, I like Mercedes now." "In the past few years, BMW's exterior and interior can't compare to Mercedes E series." "Since you chose W214, just enjoy the comfortable driving experience it brings." "The interior is cool, AMG is domineering." "The interior and exterior of E-Class are too great." "I like the atmosphere of this generation's interior, full of technology but can also maintain taste, it won't be like a spaceship control." "1 liter runs 18.8 km, this fuel consumption is great." "The interior is really really great." "Looking at the rear seat, my eyes brightened." "It looks like it's very comfortable to sit in." "A great new E." "Very cool."

Lexus ES hybrid is still the mainstay, pure electric models account for about one quarter Lexus ES registered 163 units in June, of which the hybrid ES300h was 122 units, and the pure electric ES 500e was 41 units, with electric vehicles accounting for about 25%. Although ES dropped from the luxury sedan champion of the previous month to fourth place, it was only 10 units behind the second-place BMW 2 Series, still within the first-line competitive range.

Other models include Audi A3 with 93 units ranked eighth; Lexus IS and Mercedes-Benz C-Class each registered 74 units tied for ninth, Mercedes-Benz CLA and BMW 5 Series each registered 70 units tied for tenth.

Full discussion:《Mobile01》、《批批踢實業坊》、《Mobile01》、《Mobile01》 Editor in charge: Wei Fuchen