Kaohsiung Franchise Expo Sparks Top Spin Frenzy: Buy Domestic Fresh Milk Worth 300 Yuan to Compete, Win 500,000 Yuan in Prizes

The summer family activities have added a new highlight! The '2026 Taiwan Chain Alliance Franchise Expo - Kaohsiung Expo' has launched the 'White Tornado Domestic Fresh Milk Top Contest' for the first time, making a heated debut today (1) at the main stage of the Kaohsiung Exhibition Hall. Citizens can participate by purchasing domestic fresh milk and presenting a receipt of at least 300 yuan. The organizers have prepared a total prize pool of 500,000 yuan in battle tops, aiming to promote domestic fresh milk and support Taiwan's dairy farming industry through family-friendly fun.

The Taiwan Chain Alliance Promotion Association stated that the event will be held over two days, with matches taking place daily from 10:30 AM to 4:00 PM. Each day, 128 players will compete in a single-elimination tournament, totaling 256 participants over two days. The match pairings will be determined by on-site drawing, adding excitement to the competition. The event has seen enthusiastic sign-ups, attracting over 1,000 registrations, with official participation determined by lottery. Additionally, the exhibition venue will open 80 slots daily, allowing participants to sign up by presenting a receipt for purchasing domestic fresh milk worth at least 300 yuan, on a first-come, first-served basis.

The 64 children who advance to the next round will each receive a battle top worth approximately 3,000 yuan. To enhance the event's appeal, the organizers have prepared a rich array of prizes. The 64 children who advance to the next round will each receive a battle top worth approximately 3,000 yuan. During the two-day event, an additional 115 battle tops will be given away to the public. The contest is divided into mixed-age and children's groups, with the top four in each group receiving a high-end battle top worth up to 22,000 yuan. A total of 16 high-end battle tops will be awarded over the two days, with the total prize value reaching 500,000 yuan.

The Taiwan Chain Alliance Promotion Association pointed out that this year, they have broken away from the previous focus on nutritional promotion, adopting the concept of 'kids want to play, parents are willing to buy, and the whole family participates.' They have combined the purchase of domestic fresh milk with the popular battle top contest, aiming to integrate domestic fresh milk into family life. Through fun and educational activities, they aim to enhance consumers' recognition and support for Taiwanese fresh milk.

Association Chairman Wu Yongqiang stated that domestic fresh milk connects the entire industry chain, including dairy farming, food processing, logistics, catering, and retail, holding significant economic value. By leveraging the franchise expo platform to combine creative marketing with family activities, they can not only drive fresh milk consumption but also allow more brands to see the application potential of domestic fresh milk in the catering and retail markets, further creating a virtuous cycle among agriculture, production, distribution, and consumers.

The association emphasized that in recent years, they have continuously promoted domestic fresh milk through franchise expos. From fresh milk cuisine and beverage dessert competitions to this year's inaugural 'White Tornado Domestic Fresh Milk Top Contest,' they have consistently combined popular topics with innovative marketing. They hope to attract more families to participate, bringing domestic fresh milk into the daily lives of more consumers.