Golden Melody Award Winner Sun Shu-Mei Visits MB3928's Xiban Store – Reveals Skincare and Makeup Secrets at First Franchise Opening

Golden Melody Award winner Sun Shu-Mei revealed her youthful skincare secrets once again. On August 1st, the facial care brand Miracle Bubbles 3928 opened its third store in the Xiban Special District, marking its first franchise location since the brand's inception. In her second year as brand ambassador, Sun Shu-Mei personally attended the event, engaging closely with fans and disclosing her pre-performance skincare habits and subtle tricks for achieving a smooth, long-lasting makeup base.

Located in the convenient and well-developed Xiban Special District, known for its strong transportation links and balanced commercial-residential environment, the new store maintains the brand’s signature color scheme of silver, white, and light blue. It offers a comprehensive facial cleansing service that integrates beauty devices, skin observation technology, and at-home skincare products.

This Xiban outlet follows the previously opened Zhubei and Dazhi stores, becoming the brand’s third service point and its first operated under a franchise model. The brand stated that this marks a significant step toward standardized service procedures and operational systems, with plans to continue expanding into new regional markets.

MB3928 emphasizes starting skincare from daily cleansing, then customizing subsequent steps—cleansing, hydration, nourishment, and firming—based on individual skin conditions. This allows customers not only to maintain their skincare routines at home but also to sustain清爽 and comfortable skin through regular professional treatments.

Sun Shu-Mei, who frequently performs, shoots, and wears heavy makeup for extended periods, shared that her skin tends to become unstable during busy or irregular schedules. As a result, she consistently performs basic cleansing and moisturizing, intensifying her routine with face masks and essence treatments before important events.

She revealed that she sets aside dedicated time each week for skincare. If she has a shoot or public appearance the next day, she applies a face mask the night before and replenishes moisture with hydrating products before applying makeup, ensuring a more natural and seamless foundation application.

When fans asked if she would offer makeup classes, she laughed and said she simply enjoys experimenting with looks that suit her, gradually building personal insights. She emphasized that while makeup techniques matter, the true foundation for a flawless, long-lasting base lies in consistent daily cleansing and moisturizing to maintain stable skin health.

MB3928 noted that modern consumers, exposed to prolonged makeup use, outdoor UV rays, air pollution, and irregular lifestyles, now seek more than just surface-level cleansing—they desire complete skincare solutions. To meet this demand, the brand introduced its progressive skincare concept: beginning with removing surface dirt and dead skin cells, then layering hydration, nourishment, and firming treatments based on individual needs. Through standardized protocols, the brand helps consumers establish a consistent daily skincare rhythm.

The brand also reminded consumers that skin types and sensitivities vary. Before selecting a skincare course, individuals should understand product ingredients and service details. If redness, itching, or persistent discomfort occurs, usage should be stopped immediately, and a dermatologist should be consulted.

Sun Shu-Mei happily posed for photos with brand members and guests, adding excitement to the grand opening of MB3928’s first franchise store. (Photo credit: MB3928)