Toyota RAV4 Takes June Import SUV Sales Crown in Taiwan, Kia Sportage Surges to Second on New Hybrid Model

The June 2026 rankings for Taiwan’s general imported SUV market have been released. According to U-car, the Toyota RAV4 achieved a record-breaking monthly sales figure of 2,943 units, maintaining its position at the top thanks to strong performance from its newly launched PHEV plug-in hybrid model.

Meanwhile, the Kia Sportage saw explosive order growth following its May facelift and the addition of a hybrid powertrain option. In June, it sold 952 units, leaping to second place in the rankings. The overall surge in new-energy-powered SUVs has become a key driver behind the segment’s market expansion.

Owners who have driven these models praise them as "spacious, fuel-efficient miracle cars" and "the ideal family vehicle."

Top 10 Imported SUVs by Registration Volume – June 2026

1. Toyota RAV4 — 2,943 units 2. Kia Sportage — 952 units 3. Mazda CX-5 — 808 units 4. Toyota bZ4X — 310 units 5. Mazda CX-30 — 215 units 6. Toyota Sienna — 160 units 7. Kia Stonic — 152 units 8. Volkswagen Tiguan — 126 units 9. Škoda Kamiq — 121 units 10. Toyota Granvia + Hiace — 118 units

▼ Toyota RAV4 Owner Reviews

The RAV4 continues to dominate sales, supported by its proven reliability and the powerful boost from its new PHEV powertrain. It successfully balances strong performance with ultra-low fuel consumption, setting a new benchmark for imported SUVs.

User feedback includes: "After nearly two months of driving, I’m impressed by the rigidity and suspension damping—it’s smooth, responsive, and incredibly fuel-efficient."

"Compared to domestic models like the CR-V, the imported RAV4 offers exceptional value for money in terms of price and specifications."

"The hybrid model’s fuel efficiency is outstanding."

"The RAV4 is the perfect dad car—don’t expect sports car looks, but for practicality, it’s unmatched."

"Reliability is excellent—these cars rarely break down, so you might never feel the need to upgrade."

"Rear seat space is comfortable; my family loves riding in it."

"The trunk is spacious, and the sloped design significantly increases usable space—space is king."

"It’s not a perfect miracle car, but it’s one of the most cost-effective choices for Taiwanese families."

"Cornering is smooth, acceleration is seamless, and power is more than sufficient."

"The digital instrument cluster feels high-tech with rich built-in information."

"Reliability is superb—built to last for years without issues."

"Easy to handle even for beginners, allowing quick adaptation."

"With dual 45W front Type-C ports and dual 15W rear charging ports, phone battery anxiety is gone."

"The panoramic sunroof enhances interior comfort and perceived space."

▼ Kia Sportage Owner Reviews

Following its May facelift that introduced a hybrid powertrain, the Sportage experienced an order explosion. In June, it delivered 952 units, securing second place. Kia’s Taiwan distributor Sime Darby KIA confirmed that over 90% of more than 4,000 Sportage orders are for the newly launched hybrid model.

Owners share: "Bold and futuristic—maximum recognition!"

"No obvious weaknesses—it’s a well-rounded, balanced performer."

"The screen quality is outstanding. As soon as you enter the cabin, the continuous curved dual digital display grabs your attention."

"Noise insulation amazed me. Aside from slight wheel arch noise, the cabin is very quiet. Once, a colleague thought I was driving a hybrid because it was so silent."

"Interior space is unbelievably large, highly flexible and comfortable! Rear seats are roomy, and the cargo area is extremely capacious!"

"Perfect for commuting, family use, and occasional camping trips."

"Stunning design—I’ve owned mine for over two years, and I still think it looks cool every time I see it."

"For an imported hybrid SUV at this price point with a 1.6L engine, there’s virtually no competitor in the market."

"European-tuned chassis feels solid, suspension support is excellent—Kia combines Japanese reliability with European driving dynamics."

"Heated and ventilated seats are incredibly practical! When rear-seat heating is on during winter, elders can’t stop praising it."

▼ Mazda CX-5 Owner Reviews

Although pushed to third place by the Sportage’s surge, the CX-5 still increased sales by nearly 100 units compared to May.

"People say it’s not spacious enough, but in reality, it’s acceptable. I once drove five people for a two-day trip without feeling cramped."

"The AC is powerful—many passengers comment on how cold it gets, even without ventilated seats."

"Double-glazed windows received compliments from friends. While wind noise is noticeable at high speeds, overall sound insulation is impressive."

"I drove a friend’s CX-5—the driving experience was impressive, and small details like turn-signal buttons and dial feedback were exceptionally well-executed."

"A mature, reliable product with high durability. Online communities are active, offering abundant information and events."

"Now the CX-5 comes fully loaded—standard Bose audio, comprehensive safety features, and it’s the most affordable model in its class to offer ventilated seats."

"For most families, especially smaller ones due to declining birth rates, the CX-5 remains sufficient."

"In terms of equipment and safety under NT$2 million, the CX-5 is unquestionably the strongest."

"Though non-touch controls felt unfamiliar at first, I found the knob system intuitive and safer—no need to stretch while driving."