Travelers Skip Japan and South Korea—Taiwanese Flock to One Country with Tourist Numbers Soaring to 1.8 Million, Offering Stunning Landscapes, Diverse Cuisine, and Affordable Prices and Flights

In the first half of 2024, Taiwan's outbound tourism market experienced explosive growth, with total departures surpassing 10 million for the first time. Despite the Mainland Affairs Council (MAC) continuously highlighting risks of traveling to China and publishing weekly statistics on missing travelers, data from the Ministry of Transportation and Tourism shows that China remained the second most popular destination for Taiwanese tourists, with over 1.8 million visits.

The MAC analyzed that fluctuations in the New Taiwan Dollar exchange rate, a booming stock market boosting consumer spending power, and relatively affordable travel costs—especially for group tours—were the main reasons attracting Taiwanese travelers to China.

Record Travel Surge: China Ranks Second with Over 1.8 Million Visitors

According to the latest statistics from the Ministry of Transportation and Tourism, outbound travel enthusiasm among Taiwanese reached new heights in the first half of the year, with total departures increasing nearly 17% compared to the same period last year.

Among popular destinations, Japan led with a 36.9% share. China ranked second with 17.3%, recording over 1.8 million visits. South Korea followed with 10.6%, Hong Kong with 8.2%, and Vietnam with 5.6%.

Regarding the rising popularity of China as a travel destination, MAC Deputy Minister Liang Wenjie stated that overall travel intent was exceptionally strong this year, primarily due to favorable exchange rates and asset appreciation from Taiwan's high-performing stock market. He added that compared to Japan and South Korea, the relatively low cost of traveling to China—especially group tours—made it an attractive, value-driven choice for many.

Personal Travel Choice vs. Strict Rules for Public Servants

The MAC emphasized that while the government issues善意 reminders about risks associated with traveling to China, the final decision remains a personal freedom for citizens. However, due to national security concerns and the sensitivity of official identities, strict regulations are imposed on public servants traveling to China, requiring them to complete leave applications and registration procedures before departure.

Liang cited a recent case where a grassroots public servant, during a trip to Fujian, was interrogated three times by Chinese national security agents. Their phone was thoroughly inspected, and they were extensively questioned about work procedures and job responsibilities. The MAC warned that Chinese security agencies are highly interested in the operations of Taiwan's civil service system and urged officials not to underestimate risks, even at lower ranks.

Core Reasons Behind Taiwanese Preference for Traveling to China

Beyond short-term policy and economic factors, deeper social and cultural elements influence Taiwanese travelers' choice of China:

- **Zero Language and Cultural Barrier**: No communication difficulties during travel; signage, written language, and daily habits are highly similar, making it ideal for those uncomfortable with foreign languages or preferring independent travel. - **Cultural Affinity and Natural Landscapes**: China offers rich historical sites and breathtaking natural scenery, highly appealing to middle-aged and senior group tourists. - **High Value-for-Money and Convenience**: Airfare and local expenses are more competitive compared to Japan, South Korea, or Western countries, and with short flight durations and frequent departures, both time and financial barriers are significantly reduced.