Fubon Life Achieves Outstanding Results at the 2026 Insurance Faith Hope Love Awards

The 'Insurance Faith Hope Love Awards,' widely regarded as the 'Oscars of Insurance,' held its award ceremony today (4th), where Fubon Life claimed the highest honor of 'Insurer of the Year' for the fifth time. The company also received nine major awards, one commendation, and the 'Insurance Popularity King' title, totaling 11 accolades—'Best Insurance Professional,' 'Best Contribution to Insurance Education,' 'Best Channel Strategy,' 'Best Social Responsibility,' 'Best Integrated Communication,' and 'Best Agency (Zhongyao Agency)'—demonstrating exceptional performance.

'Thank you to the judges for recognizing our efforts. Winning the special grand prize of “Insurer of the Year,” along with a total of 11 honors, reflects the results of our long-term commitment to cultivating professional talent, channel strategies, social care, and insurance education,' said Chen Shih-Yueh, General Manager of Fubon Life. He added that the company will continue to uphold its brand spirit of 'Positive Power, Enriching Lives,' delivering differentiated, high-quality financial and insurance services through expert teams to meet diverse customer needs, and striving to evolve from a 'provider of protection' into a 'life companion.'

Integrating Technology and Talent to Build a New Model of Smart Operations

In response to rapid fintech transformation, Fubon Life continues to deepen professional talent development and improve integrated service efficiency. Guided by the vision of 'AI Everywhere,' the company enhances AI literacy among both field and office staff, encouraging them to identify application scenarios in daily work and leverage digital tools to achieve higher productivity. The 'Underwriting Intelligent Assistant' and 'Claims Smart Assistant' exemplify this approach, enabling frontline collaboration with AI. By summarizing key medical documents and assisting in multilingual assessments, these tools have drastically reduced underwriting case review time to just 15 minutes. They have also improved overall claims processing efficiency and consistency. In 2025, the agency team demonstrated strong momentum, with per-agent productivity steadily growing to 37,000, earning widespread customer recognition and trust, leading to the 'Best Insurance Professional Award.'

Deepening Multi-Channel Strategies Toward Advisory Sales Services

Agents, banks, and online platforms form Fubon Life’s three core sales channels, providing comprehensive risk protection and financial services to individuals at different life stages. The company earned the 'Best Channel Strategy Award' for its achievements in channel management, product marketing, and market competitiveness. The agent channel continues to strengthen its organization, integrating financial holding resources to expand service reach and deepen an advisory sales culture. The bancassurance channel has built a 'Wealth Resilience Ecosystem' centered on 'Products × Marketing × Training × Service,' becoming a long-term partner helping clients navigate risk cycles. Online insurance offerings include multiple innovative micro-insurance products and a new group travel insurance model, enabling personalized protection for individuals and families.

Additionally, in response to the 'Asian Asset Management Center' policy and the wealth succession needs of high-net-worth clients, Fubon Life launched dividend-linked policies combining protection and cash flow, establishing itself as a new generation of national insurance products.

App Promotion and AI-Co-Created Video Drive Downloads Successfully

The newly launched 'Fubon Life App' features intuitive navigation and smooth operation, accessible even to non-policyholders. Within seven months of launch, it recorded over 4.36 million cumulative logins. Its 'Happiness More' health ecosystem integrates health, interaction, and reward mechanisms, allowing users to exchange Happiness Points for mo Coins, creating a fresh health lifestyle experience. In July this year, the app upgraded four key features: 'integrating spillover policy benefits, hosting walking reward events, cross-industry health discounts, and providing health knowledge services,' further reinforcing its role in health protection.

To promote initial downloads, Fubon Life deeply analyzed user pain points and executed an integrated media campaign, co-creating promotional videos with AI. The videos achieved 7 million cumulative online views. Through topic reports and social media posts, the company continuously communicated optimal usage moments to customers, generating over 2.2 million impressions and securing the 'Best Integrated Communication Award.'

Long-Term Commitment and Continuous Action Expand Fubon’s Social Impact

Actively responding to external risks, Fubon Life drives impactful public welfare initiatives across four pillars—'Green Responsibility, Social Assistance, Equality Promotion, and Financial Education'—earning recognition with the 'Best Social Responsibility Award.' Under Green Responsibility, the company partnered with the Wild at Heart Association to complete rapid waste screening surveys across six rivers in Taiwan. For six consecutive years, it has engaged over 700 suppliers in green procurement and sustainability transitions, jointly building a more competitive sustainable ecosystem. In Social Assistance, Fubon Life consistently supports cancer patients, rare disease families, disaster victims, and expands mental health care for seniors and youth. In Equality Promotion, it focuses on sports and arts, promoting wheelchair athletes’ participation, building barrier-free friendly courts, and collaborating with Fubon Art Museum to offer discounted access to marginalized groups and rural students, enhancing art accessibility.

Advancing National Financial Literacy and Building a Cross-Domain Risk Education Network

Recognizing financial literacy as a vital life skill—as emphasized by the OECD—Fubon Life has built a nationwide financial education network. It conducts financial literacy programs in nearly 300 universities, senior high schools, vocational schools, junior highs, and elementary schools, delivering risk education knowledge to over 10,000 students cumulatively. The company also collaborates with the Ministry of National Defense, the Criminal Investigation Bureau of the Ministry of Interior’s Police Administration, and Taichung City Government to promote anti-fraud awareness, embedding fraud detection skills into everyday public life and winning the 'Best Contribution to Insurance Education Award.'