Ming Han Da Can and Uni-President Lose Out! The Top-Selling Instant Noodle for Ghost Festival is 'This One': Sales Surge 8-Fold

As Zhongyuan Festival offerings reach peak shopping season, many consumers are curious about which instant noodle brand is most popular on ancestral altars. Yahoo Shopping today (4th) released the '2026 Zhongyuan Festival Altar Bestseller Rankings,' unveiling the most favored items among consumers this year. The rankings show that Taiwan’s beloved classic brands dominate the instant noodle category, with both soup-based and dry-style noodles attracting loyal followings.

Which instant noodle is the top seller? Lai-I-Keh's 'Fresh Shrimp and Fish Cake Flavor' has claimed the championship for the second year in a row. According to the latest data, Lai-I-Keh's sales surged 8-fold compared to the same period last year, securing the top spot in the instant noodle category for the second consecutive year. Ming Han Da Can's 'Scallion-Flavored Beef Noodles' ranked second with a 9-fold year-on-year increase in purchase volume, indicating that classic Taiwanese flavors remain a safe and trusted choice for Zhongyuan Festival offerings.

The third to fifth spots are occupied by Uni-President Noodles 'Pork Minced Flavor,' Uni-President Noodles 'Alleyway Dry Noodles,' and King's Cup 'Seafood Soup Noodles,' respectively.

Rank｜Instant Noodle Product ---｜--- Top 1｜Lai-I-Keh 'Fresh Shrimp and Fish Cake Flavor' Top 2｜Ming Han Da Can 'Scallion-Flavored Beef Noodles' Top 3｜Uni-President Noodles 'Pork Minced Flavor' Top 4｜Uni-President Noodles 'Alleyway Dry Noodles' Top 5｜King's Cup 'Seafood Soup Noodles'

Source: Yahoo Shopping '2026 Zhongyuan Festival Altar Bestseller Rankings,' based on platform sales performance during the festival period.

In response to Zhongyuan Festival demand, the platform is running site-wide promotions from now until August 27, offering discounts on instant noodles, snacks, and altar offering boxes. Officially, purchases of designated items before August 19 enjoy a 10% discount, while purchases made before August 31 enter a lucky draw for an air fryer.