Sushiro's annual Salmon Festival is back with a bang! Sushiro sources fresh salmon flown in daily from Norway, and this year, they're taking it a step further by fully utilizing the entire salmon—from head to tail. They've launched nine creative dishes, featuring everything from salmon head and back fillet to roe. Beyond classic sashimi and sushi, they're boldly introducing savory desserts, showcasing the endless possibilities of salmon. Additionally, Sushiro is releasing limited-edition 'salmon fans,' transforming salmon heads, bellies, and tails into lifelike novelty fans. Netizens are calling them 'bizarre' and 'collectible.' From now until September 21, Sushiro app members who meet the spending threshold can take one home.
This year's Salmon Festival centers on the concept of 'using the whole salmon.' The nine limited-time dishes are packed with creativity. The journey begins with 'Rarity is Salmon,' featuring richly marbled salmon head grilled with teriyaki sauce. Next, 'Salmon Abs' highlights the prized salmon belly, while 'Salmon Back Muscles' boldly layers five thick cuts of tender back fillet. For a refreshing twist, 'Salmon Noodle Play' features salmon strips paired with perilla leaves and a Japanese-style sauce, perfect for summer.
Beyond traditional dishes, Sushiro is pushing culinary boundaries. 'Cocoa Night Salmon' sprinkles cocoa crunch over caramelized salmon, creating a sweet-savory fusion that's a must-try. 'Grilled Passion Salmon' blends tangy passionfruit, rich cheese, and salmon fat into a harmonious explosion of flavor.
The freshest desserts yet! When umami meets dessert, is it surprising or delightful? 'Roe Surprise Soft Serve' drizzles brown sugar sauce over creamy soft serve and tops it with sweet salmon roe, creating a layered salty-sweet sensation that's unforgettable. Another standout, 'Salmon Crime Mille Crepe,' boldly combines smoky salmon with creamy mille crepe cake, shattering the notion that desserts must be sweet. This unexpected pairing creates a whole new taste experience!
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- Source: PR Times
- Category: キャンペーン