Consumer gifting habits during the Mid-Autumn Festival are quietly evolving—from prioritizing seasonal symbolism to valuing taste, quality, and lifestyle aesthetics. As a result, premium pastries have emerged as a new favorite for holiday gifts. This year, French-inspired gourmet pastry brand ButterSays combines French baking craftsmanship with premium ingredients to launch five Mid-Autumn gift sets: the French Assorted Gift Box, Échiré Butter Financier Box, Mixed Financier Box, Sea Salt Cheese Cigar Roll Box, and Mixed Cigar Roll Box. These offerings bring a refreshing alternative to the traditionally mooncake-dominated market.

Pre-orders are now open through August 15. Customers enjoy a 'Buy 10 Get 1 Free' offer on identical items, while corporate bulk orders qualify for discounts up to 18% off—making ButterSays a standout contender in both corporate gifting and personal Mid-Autumn gift markets this year.

ButterSays’ Three Hallmarks of French Gourmet Excellence Redefine Mid-Autumn Gifting

ButterSays believes the value of premium pastries lies not only in flavor but also in meticulous attention to detail. This year’s Mid-Autumn collection redefines festive gifting through three key features:

First is premium ingredients. The brand carefully selects high-quality components such as French Échiré butter, showcasing the purest essence of French pastries through natural dairy aromas and delicate textures.

Second is French craftsmanship. From classic financiers to cigar rolls, each pastry adheres to authentic French baking principles, delivering layered fragrances and rich mouthfeels.

Third is the aesthetic of premium gifting. With minimalist yet elegant packaging and exquisitely shaped pastries, these gift boxes transcend typical festival presents—they become collectible expressions of refined living and shared experiences.

Five ButterSays Gift Boxes Cater to Diverse Gifting Needs, Offering a Complete French Pastry Mid-Autumn Experience

● Signature French Craftsmanship: Échiré Butter Financier Highlights Premium Butter Quality

The 'Échiré Butter Financier Box (8 pcs / NT$690)'—a fan-favorite and flagship product—uses Hokkaido Ebetsu flour and French Échiré butter. After high-temperature baking, it releases a captivating caramelized butter aroma, with a slightly crisp exterior and moist, tender interior that perfectly captures the financier’s signature texture.

● A New Sweet-Savory Twist: Sea Salt Cheese Cigar Rolls Reinvent Mid-Autumn Treats

Another bestseller, the 'Sea Salt Cheese Cigar Roll Box (12 pcs / NT$450)', features flaky, ultra-thin pastry layers wrapped around rich cheese filling, enhanced with sea salt to balance sweetness and savoriness. Each piece is individually packaged to preserve its freshly baked lightness and crispness. Breaking away from the overly sweet image of traditional Mid-Autumn pastries, it has become a popular choice for corporate afternoon tea, office sharing, and younger gift-givers.

ButterSays’ popular 'Sea Salt Cheese Cigar Roll Box' (12 pcs / NT$450), with flaky thin layers wrapping rich cheese aroma, accented with sea salt for perfect sweet-savory balance. Individually wrapped to lock in a light, crispy texture reminiscent of fresh-baking. (Photo: ButterSays)

● A Fusion of French and Taiwanese Flavors: One Box, Two Cultures

For those who love variety, the 'French Assorted Gift Box (12 pcs / NT$780)' brings together three top sellers: Échiré Butter Financier, Brittany Pineapple Cake, and Almond Crunch. The Brittany Pineapple Cake masterfully blends French Brittany butter techniques with Taiwan’s beloved pineapple flavor, adding French sophistication to a familiar festive treat. Paired with the aromatic Almond Crunch, recipients experience three distinct French pastry cultures in one box—an elegant journey akin to a Parisian afternoon tea.

The ButterSays Mixed Financier Box includes four pieces each of two bestselling financiers—the Échiré Butter Financier and Estate Chocolate Financier—at NT$730. (Photo: ButterSays)

In addition to the three main gift boxes, ButterSays also launches the 'Mixed Financier Box' (8 pcs / NT$730) and 'Mixed Cigar Roll Box' (12 pcs / NT$480), expanding choices for lovers of French pastries.

● Mixed Financier Box: Two Bestselling Financiers in One Collection

The Mixed Financier Box features four pieces each of two star products: the Échiré Butter Financier, known for its deep caramelized butter fragrance; and the Estate Chocolate Financier, made with 66% French estate dark chocolate, offering a bold cocoa aroma with a bittersweet, lingering aftertaste. Together, they allow customers to savor two distinct expressions of French pastry artistry—from classic dairy richness to intense chocolate depth.

● Mixed Cigar Roll Box

The Mixed Cigar Roll Box includes six pieces each of Sea Salt Cheese Cigar Rolls and Cocoa Cigar Rolls. The former highlights savory cheese notes accented with sea salt for balanced complexity; the latter showcases rich cocoa flavor embodying French chocolate elegance. These complementary profiles enhance each other, offering delightful French pastry experiences whether enjoyed solo or shared with loved ones.

[Group Purchase Offers] ➤ 8% off for orders over NT$10,000 ➤ 10% off for orders over NT$20,000 ➤ 15% off for orders over NT$50,000 ➤ 18% off for orders over NT$100,000

● ButterSays Sales Locations

[ButterSays Nangang LaLaport Store] Address | B1, No. 131, Jingmao 2nd Road, Nangang District, Taipei City (Nangang LaLaport) Phone | 02-26536001 Hours | Sun–Thu: 11:00–21:30, Fri–Sat: 11:00–22:00

[ButterSays Hsinchu Big City Store] Address | 4F, No. 229, Zhongyang Road, East District, Hsinchu City (Big City Far Eastern Mega Tower) Phone | 03-5331699 Hours | Sun–Thu: 11:00–21:30, Fri–Sat: 11:00–22:00

FACT BOX

  • Source: PR Times
  • Category: New Product