CleverTap Expands into Taiwan Market, Hosts Exclusive Dinner with Brand Leaders to Share Member Engagement Best Practices

The cost of acquiring new customers continues to rise, making it increasingly critical for brands to focus on encouraging members to return, continue using services, and make repeat purchases. Customer engagement platform CleverTap has recently expanded into the Taiwan market and will host an exclusive corporate dinner with its headquarters team in attendance to share practical experiences on member segmentation, automated communication, first-party data integration, and AI applications.

CleverTap primarily helps businesses integrate member data from websites, apps, and various communication channels. Companies can deliver tailored messaging based on members’ behaviors such as registration, browsing, purchasing, and returning visits—moving beyond one-size-fits-all communication. For example, new users who have registered but not yet used the service can receive onboarding guidance; users who added items to their cart but did not complete checkout can receive cart reminders; and long-inactive users can be targeted with re-engagement campaigns.

The platform supports multiple channels including Push Notification, Email, SMS, WhatsApp, Web Push, and in-app messaging. LINE, widely used by Taiwanese enterprises, can also be integrated via Messaging API or Webhook.

CleverTap analyzes members’ recent behaviors alongside their historical interaction records to help businesses identify users with high purchase intent or those at risk of churn, enabling timely and personalized follow-up communication.

In terms of AI applications, CleverTap helps businesses determine the most effective communication channels based on members’ past interactions across platforms. However, available features may vary depending on the enterprise’s subscription plan, data completeness, and system configuration.

CleverTap is ideal for businesses that already have websites, apps, membership systems, or subscription services and aim to improve member activation, repurchase rates, and retention—such as e-commerce, retail, finance, gaming, video streaming, and other digital service providers.

Headquarters Team Hosts Exclusive Corporate Dinner in Taiwan

CleverTap’s headquarters team will visit Taiwan to host an invitation-only corporate dinner, sharing practical applications of member data integration, automated customer journeys, and retention strategies. The event will also include networking opportunities with Taiwanese enterprises and industry representatives.

This event is designed for marketing, CRM, membership management, data, and digital development executives from brand-side organizations. Attendance is by prior registration, and the organizers will notify qualified participants based on seat availability and eligibility.

Event Registration: https://lihi1.me/OcsSF

About Turing Digital

Turing Digital is a certified Google Marketing Platform partner, offering services including website and app data tracking, GA4, GTM, member analytics, data integration, and customer engagement solutions. The company has served over 2,000 enterprises.