Far Eastern Bank Deepens 3W Wealth Management Services, Wins Dual Awards at Insurance Trust and Love Awards for Fourth Consecutive Year

Insurance is no longer just a risk protection tool; it has gradually become a crucial component of asset allocation, family inheritance, and sustainable wealth management. Bank insurance services have evolved from product sales to integrated wealth management. Far Eastern Bank, leveraging its deep expertise in bancassurance and long-term commitment to social responsibility, has once again been recognized at the 28th 'Insurance Trust and Love Awards,' winning dual honors for the fourth consecutive year: the 'Best Insurance Professional Award – Support Category' and the 'Best Social Responsibility Award – Support Category.' This achievement not only demonstrates excellence in insurance expertise and talent development but also highlights the bank’s strength in integrating Wealth Management 2.0 to deliver comprehensive wealth protection services.

In insurance services, Far Eastern Bank has established a complete professional development system for bancassurance, centered on the 3W philosophy of 'Wealth (財富), Well-being (幸福), Welfare (社會福祉).' Through professional team service models such as One Team to One Service and Family Office, the bank integrates insurance, investment, trust, and inheritance planning. Additionally, it continuously optimizes mobile insurance application processes, balancing convenience and security to enhance digital service efficiency and customer experience. This not only showcases the results of digital transformation but also further improves the effectiveness of insurance services.

Beyond continuously refining professional services, Far Eastern Bank has long been committed to inclusive finance, partnering with organizations to promote microinsurance and help vulnerable groups establish basic financial protection. In financial education, the bank has hosted the 'Senior Financial Literacy Academy' for nine consecutive years, offering diverse courses on AI applications, retirement planning, healthy living, asset inheritance, and fraud prevention, significantly enhancing the financial resilience and quality of life for senior customers, earning deep appreciation. The bank also deepens its digital knowledge platform through diverse channels such as the podcast 'Ten Joys, No Limits – Money Forward Life,' the YouTube channel 'Xiao Yuan Wins,' parent-child financial seminars, and children's financial camps, promoting correct financial concepts and knowledge.

Far Eastern Bank has ranked within the top 25% of the Financial Supervisory Commission’s Fair Treatment of Customers principle assessments for four consecutive years, establishing itself as a financial brand that combines professionalism with warmth and social impact.

Zhang Xiaoqian, Deputy General Manager of the Personal Financial Services Division at Far Eastern Bank, stated, 'We are not just cultivating insurance advisors, but wealth management consultants capable of integrating protection, investment, trust, and inheritance planning. As customer demands for risk protection, asset allocation, and family inheritance grow, financial services are shifting from product-centric to holistic life-stage planning. Far Eastern Bank will accompany customers from wealth accumulation to risk protection and intergenerational inheritance, delivering comprehensive financial services that combine expertise, empathy, and sustainable value. This award is not only recognition of our professional capabilities and CSR efforts but also a vital driving force for continuous service improvement.'

Going forward, the bank will continue to center on the 'Far Eastern Ten Joys' brand spirit, deepen its Wealth Management 2.0 strategy, and integrate protection, wealth accumulation, family governance, and intergenerational inheritance to create a one-stop financial service that combines professional depth with human warmth, becoming the most trusted partner for cross-generational wealth planning.