ChizCheese Pop-Up at Taipei's SOGO Fuxing Store: Over 10,000 Setouchi Lemon Cakes Sold Out, Now Heading North! First 5 Days: Buy One Box, Get One Free

ChizCheese, known for its Hokkaido cheese desserts, sparked a queueing frenzy after opening its first department store counter at Big City Far Eastern Mega City Shopping Center in Hsinchu this July. Its summer launch, the 'Setouchi Lemon Cake,' quickly surpassed 10,000 units sold, becoming the brand's most popular item of the season. From August 5 to September 3, ChizCheese will make its northern debut with a pop-up at Far Eastern SOGO Taipei Fuxing, bringing its bestsellers to Taipei and launching two new Japanese fruit series cheesecakes—'Setouchi Yuzu Cheesecake' and 'Kumamoto Strawberry Cheesecake'—offering Taipei consumers an early taste of Japan's summer fruit flavors blended with Hokkaido cheese.

To celebrate its first pop-up and Father's Day, from August 5 to 9, the first five days of the event, a limited-time promotion will be offered: the first 20 customers purchasing any flavor of cheesecake will receive a free box of Setouchi Lemon Cake (6-piece mixed set), allowing customers to enjoy both the brand's classic and new hits in one go.

In recent years, Japanese desserts have embraced the trend of balancing rich cheese with the natural acidity of fresh fruits. By layering citrus and fruit notes with creamy dairy, these desserts achieve a refreshing, satisfying taste. ChizCheese stays true to its Hokkaido cheese craftsmanship, carefully selecting signature fruits from across Japan and infusing their regional flavors into cheese desserts—offering consumers a taste of Japan's summer harvest without leaving home.

The highly anticipated 'Setouchi Lemon Cake' of this summer uses fresh lemons from Hiroshima's Setouchi region, directly mixed into the cake batter and baked. Through daily in-store baking and on-site filling, the lemon aroma naturally permeates every bite, creating a perfectly balanced, nuanced flavor. Two popular flavors are currently available: 'Lemon Butter' and 'Salt Milk.' Priced at NT$65 per piece, NT$330 for 6 pieces of one flavor, NT$350 for a mixed set of 6, or NT$599 for any two boxes. Sales have exceeded 10,000 units in a short time, making it the most anticipated item at the Taipei pop-up.

The pop-up also introduces two new fruit series cheesecakes. The 'Setouchi Yuzu Cheesecake' features the refreshing citrus aroma of Japanese yuzu blended with Hokkaido cheese for a crisp, layered taste. The 'Kumamoto Strawberry Cheesecake' combines the natural fruit fragrance of Kumamoto strawberries with delicate dairy notes, delivering a light, seasonal summer flavor. Both are making their Taipei debut, priced at NT$850 per loaf. During the event, customers who choose any three loaves from the Hokkaido Snowland Cheesecake and the two new fruit flavors will enjoy a special price of NT$2,000. Purchasing two loaves also includes a complimentary ChizCheese metal spatula, allowing fruit-cheese dessert lovers to collect multiple flavors at once.

The brand's classic 'Cheesecake' is beloved for its 'three temperatures, three flavors' concept. Fully frozen, it's cool and ice-cream-like; semi-thawed, it's smooth and creamy; fully thawed, it melts in the mouth, showcasing the nuanced texture of Hokkaido cheese. Priced between NT$780 and NT$850 per loaf, it takes center stage in the opening promotion. From August 5 to 9, the first 20 customers each day who purchase any flavor of cheesecake will receive a free box of Setouchi Lemon Cake (6-piece mixed set). Additionally, from August 5 to September 3, the first 50 customers each day who purchase any Setouchi Lemon Cake box and join the brand's membership will receive a pop-up exclusive flavor, 'Lemon Frost,' one piece. Coated in Setouchi lemon sugar on the outside and filled with signature salted butter inside, this flavor is exclusively for gifting during the event and not available for sale, adding extra collectible value to the Taipei pop-up.

Store Information ChizCheese Far Eastern SOGO Taipei Fuxing (Pop-up: Aug 5–Sep 3) Address: B3, Central Escalator Side, Far Eastern SOGO Fuxing, No. 300, Section 3, Zhongxiao East Road, Da'an District, Taipei City Opening Hours: Sun–Thu 09:00–21:30, Fri–Sat & Eve of Holidays 09:00–22:00

ChizCheese Hsinchu Mega City Store Address: B1, No. 229, Zhongyang Road, East District, Hsinchu City (Big City Far Eastern Mega City Shopping Center) Opening Hours: Sun–Thu 11:00–21:30, Fri–Sat & Eve of Holidays 11:00–22:00