In Taiwan's fresh retail market, alongside nationwide wholesale leaders, various regionally distinctive supermarkets have emerged, such as 'Hilife' in Yilan and 'Fengkang Supermarket' in central Taiwan. Recently, visitors to 'Yikelai Supermarket', deeply established in the Zhubei-Miaoli area, were amazed to discover shelves filled with unique products rarely seen in large chain stores. After sharing their experience online, the post quickly went viral, drawing enthusiastic responses from local netizens who praised its vast selection and exceptional shopping experience.
Yikelai Supermarket is once again gaining massive attention, hailed by locals as a 'treasure-hunting paradise' that saves nearly half compared to PX Mart.
A netizen posted on Threads about their first visit to Yikelai Supermarket, exclaiming, 'It's too good to shop here!' They found everything they could imagine, including pre-cut vegetable platters that can be directly added to a wok for quick cooking—featuring dishes like pig blood soup, salted egg bitter melon, and shredded bamboo shoot with pork. The store also sells rare items like Shuiyun cakes and taro balls unavailable elsewhere, earning praise as 'an incredibly enjoyable shopping destination!'
The post attracted numerous replies: 'Even though I have several Carrefour and PX Mart stores nearby, I still go out of my way to visit my favorite Yikelai—the selection of fruits and vegetables is huge and very fresh.' 'I absolutely love Yikelai—leafy greens are super cheap!' 'Yikelai is truly amazing. The branch near Xiangshan even partners with small farmers, offering many magical, special vegetables and co-branded products. It’s great for treasure hunting, and the prices are very favorable.' 'Yikelai is genuinely much cheaper. My local PX Mart is just one minute away by foot, yet I instantly save almost half the price.'
Netizens热议 the 'great shopping experience,' praising its high cost-performance and outstanding service.
On Google Maps and Facebook communities, many users echoed similar sentiments: 'Fresh produce is abundant and high-quality, with plenty of ready-made meals and old-fashioned snacks—very enjoyable to browse.' 'Everything I need—seasonings and dried goods—is available here, so I don’t need to go to big department stores.' 'I can find vintage biscuits and local brand agricultural products here that aren’t available in large chains—very special.' 'The bread and braised dishes are unexpectedly delicious! Prices are affordable, so I often grab a pack for breakfast the next day.' 'Fruit quality control is excellent—I’ve bought apples and watermelons multiple times, all sweet with no duds.' 'Restocking is fast—if a popular item is out of stock and I tell a staff member, it appears again within days. Service is highly efficient.' 'Long operating hours mean I can come anytime for late-night snacks or last-minute ingredients—very convenient.' 'Much cheaper than regular convenience stores, especially with frequent clearance discounts on soon-to-expire items, saving me a lot of money.'
Blending Nostalgic Flavors with Modern Convenience: A Trusted Local Neighbor in Greater Hsinchu and Taoyuan
Yikelai Fresh Supermarket is a locally rooted supermarket brand in Taiwan, with outlets primarily in Taoyuan, Hsinchu, and Kaohsiung. It combines the bright, clean environment of modern supermarkets with the warmth of traditional corner stores, renowned for its comprehensive product range and high cost-performance. Beyond fresh produce, meats, and daily essentials, it stands out with diverse nostalgic snacks, local agricultural specialties, Hakka cuisine, and highly convenient ready-made meals—making it the top choice for locals’ daily shopping and festival preparations.
In addition to traditional convenience and friendly service, Yikelai has recently embraced online group buying and LINE Bot automated pickup services, curating popular queue-worthy delicacies from across Taiwan to deliver a seamless OMO (Online-Merge-Offline) shopping experience. It has become an indispensable daily lifeline for local residents’ grocery and household needs.
FACT BOX
- Source: PR Times
- Category: News