Netflix Loses to HBO Max! The Best Global Streaming Platform is This One 'Rich Content, High Picture Quality, Strong Audio'：CP Value So High That There Are No Competitors

As streaming media gradually replaces traditional television and physical media, viewers consider not only subscription prices or the number of titles when choosing a platform, but also content quality and the strength of original works. However, Netflix, which has the most subscribers globally, is not necessarily the highest-rated platform in terms of content quality. Recently, market research firm MoffettNathanson established a new 'Quality Index' for streaming platforms, assessing the competitive strength of various streaming services and publishing the first ranking. The results show that Netflix only ranked fourth, not only failing to take the top spot but also being surpassed by Apple TV+, attracting market attention. Breaking away from traditional single data! Comprehensive assessment of streaming strength based on five key indicators In the past, the industry often considered viewing time, user scale, or subscription growth as important indicators of platform success. However, MoffettNathanson believes that viewers spending more time watching content does not necessarily mean that the platform's overall content quality is superior. Therefore, the firm changed the scoring standards to multiple aspects, hoping to more comprehensively reflect the content strength of streaming services. This quality index is mainly evaluated based on five core indicators, including prime-time viewership performance, audience demand, well-known IP and series scale, industry reputation and award performance, and sports events and live content. The ranking results show that Disney's streaming platform took the top spot, relying on its vast content assets, as well as the long-term appeal of globally renowned IPs such as Marvel and Star Wars, plus the advantage of sports broadcasting content, clearly pulling away from other competitors. The second place is HBO Max, which continues to maintain competitiveness in high-quality TV series and brand reputation; Apple TV+ ranks third, with a score very close to HBO Max. As for Netflix, which has the most users globally, it ranks fourth. Notably, although Apple TV+ lags far behind Disney or Netflix in terms of the number of works and library scale, it has accumulated extremely high evaluations in recent years through original works such as 'Severance' and 'Ted Lasso', and has been repeatedly recognized in important international awards such as the Emmy Awards and Golden Globe Awards, successfully improving its overall quality rating. This latest ranking also highlights that the direction of competition in the streaming industry is changing. As the market gradually matures, simply expanding the number of contents or user scale is no longer sufficient to establish absolute advantages. How to continuously release works with topics, high reputation, and professional recognition will become an important key for various streaming platforms to compete for audiences in the future. Disney+ reviews Users of Disney+ share, 'The interface is simple and intuitive, and the search and classification are clear, the key is that there is no strange stuttering during playback', 'Gather friends or family to join the family plan, and the cost is very low when shared', 'All classic Pixar and Disney animations are available, you can watch your childhood memories anytime', 'I originally thought Disney+ was only for children, but there are Korean crime investigation dramas and American dramas with large scale', 'The bitrate is quite sufficient, the picture quality and audio quality are better than Netflix, the special effects and color rendering of Marvel movies are very impressive', 'When the age range of family members is large, D+ is the most practical, grandparents watch Taiwanese dramas, parents watch Korean dramas, and children watch cartoons, one account can take care of the whole family', 'D+ has many old movies and classic animations that have been 4K restored and re-released, the clarity and color rendering when watching on a large TV is extremely high', 'The offline download function is very smooth, download several episodes of a series in advance before taking a plane or going abroad, long flights will not be boring'. Data source: MoffettNathanson Responsible editor/ Tsai Hui-hsin