Kakubin, a classic representative of Japanese whisky, not only launched Suntory Whisky’s century-long brewing journey but also established a significant milestone in Japanese whisky culture. Over the years, Kakubin has earned its place as a top choice among countless consumers thanks to its smooth, rounded body and refined, silky flavor. The classic 'Kaku High,' made by mixing Kakubin with sparkling water in a 1:4 golden ratio and garnished with ice and lemon, delivers a light, refreshing, and easy-drinking experience, making it Suntory’s most iconic everyday pairing beverage.

This year, Kakubin is teaming up for the first time with Taiwan’s pioneering chain fast-food brand, Dgaga, to introduce the limited-time 'Kaku High Spicy Combo.' Whether gathering with friends or enjoying a moment of solitude, this clever pairing of Kaku High and golden, crispy fried treats elevates every comforting moment into a richer sensory experience.

Kakubin’s classic Kaku High meets Dgaga’s popular fried specialties, redefining deliciousness for modern everyday life. This unique Kaku High drinking culture joins forces with Dgaga to open a new chapter in food-and-drink pairing.

Since its debut in 1937, Kakubin has pursued the vision of creating a whisky suited to Japanese palates. By blending rich, mellow flavors from Yamazaki Distillery, the fresh purity of Hakushu Distillery, and the delicate grain aroma from Chita Distillery, Kakubin achieves a well-rounded, full-bodied character with a long, gentle finish. To bring this classic closer to contemporary lifestyles, Suntory further developed the 'Kaku High'—mixing Kakubin with sparkling water in a 1:4 golden ratio and adding ice and lemon for a refreshing twist. With its effervescent fizz and smooth taste, the Kaku High extends whisky beyond sipping occasions into diverse daily dining moments, seamlessly integrating into everyday life.

This summer, Kakubin and Dgaga are crafting a cross-category collaboration that blends bold flavors with lifestyle appeal. Two special combo sets are offered: the 'Kaku High Spicy Combo' includes a 180ml Kakubin bottle and sparkling water, paired with Dgaga’s newly launched 'Sichuan Pepper Salted Crispy Chicken PLUS,' along with the beloved sweet potato fries and sweet buns—bringing the delightful pairing of Kaku High and fried snacks to everyday tables. The 'Sober Double Chicken Meal' offers a non-alcoholic alternative, featuring the spicy chicken, original chicken thigh, small sweet potato fries, and sparkling water, delivering a summery taste experience where fried flavors meet a crisp, refreshing drink.

The clean, refined taste of Kaku High balances the rich oiliness of fried foods while enhancing their savory saltiness and crisp texture, resulting in a harmonious and satisfying overall pairing. This creates a layered, memorable tasting experience. Dgaga, known for its signature fried chicken, insists on using premium, fresh chicken aged for a golden 72 hours to ensure both quality and exceptional flavor. The newly introduced 'Sichuan Pepper Salted Crispy Chicken PLUS' continues Dgaga’s pursuit of excellence, with 'PLUS' symbolizing an upgrade across ingredients, aroma complexity, and texture. Building on the previous 'Hana Tsoiho Salted Crispy Chicken,' it features carefully selected Sichuan peppercorns with more vibrant aroma, fine-tuned spice ratios, and improved processing techniques to deliver a more three-dimensional numbing fragrance while preserving the juicy, crispy bite that leaves a lasting impression.

To help consumers fully experience the charm of Kaku High, the collaboration also introduces the 'Kaku High Stir Stick'—an essential tool for preparing the drink and a symbolic representation of Kaku High culture. Designed with a built-in measuring cup, it allows users to easily achieve the perfect 1:4 ratio of whisky to soda, recreating the authentic izakaya-style Kaku High at home. Additionally, purchasing the 'Kaku High Spicy Combo' comes with a 'Kaku High Redemption Voucher,' which can be exchanged for one free Kaku High at designated partner izakayas.

Multiple limited-time offers are launching simultaneously, allowing customers to enjoy the dual delights of Kaku High and fried snacks. The Kakubin x Dgaga limited-time combo will be available from August 6 to August 31, 2026. In addition to the new combo sets, a channel-exclusive promotion offers a 'Sichuan Pepper Salted Crispy Chicken PLUS' redemption voucher with the purchase of a 700ml Kakubin bottle at designated retailers. We invite consumers to pair the cool, refreshing Kaku High with Dgaga’s latest star fried item and savor a relaxing, carefree summer dining experience—where every toast becomes a moment of pure comfort.

FACT BOX

  • Source: PR Times
  • Category: キャンペーン