Toyota RAV4 Loses Crown! July Taiwan Car Sales Champion Revealed — Owners Praise: Affordable, Fuel-Efficient, Easy to Maintain, Spacious and Fun to Drive, Truly Unmatched

Taiwan’s automotive market maintained strong momentum in the second half of 2026. Although new car registrations in July dipped slightly from the previous month, overall volumes remained at a high level.

According to the latest registration data, a total of 38,657 new vehicles were registered across Taiwan in July. This marks a decrease of 2,704 units compared to June, yet still ranks as the third-highest monthly figure this year, narrowly trailing March’s peak of 39,318 units.

Notably, July is not traditionally a peak delivery month for Tesla, and without a surge in electric vehicle brand registrations, the market still approached the 40,000-unit threshold—indicating that consumer demand has not significantly cooled.

Looking at individual brands, several automakers posted growth compared to June. Lexus saw a 23.4% month-on-month increase in registrations, making it the standout performer among luxury brands. Toyota continued to lead the market, registering 12,807 units in July alone, securing a market share exceeding 30% and widening its gap over competitors.

Top 10 Best-Selling Vehicles in Taiwan – July 2026

1. Toyota Corolla Cross: 4,710 units 2. Toyota RAV4: 2,683 units 3. Toyota Yaris Cross: 1,787 units 4. Lexus NX: 1,627 units 5. CMC J Space: 1,456 units 6. Toyota Town Ace: 1,246 units 7. Honda HR-V: 1,003 units 8. Ford Territory: 963 units 9. Kia Sportage: 935 units 10. Honda CR-V: 894 units

Toyota Corolla Cross – User Reviews

Among the top three best-selling models, two are Toyota SUVs. The Corolla Cross, ranked first, increased its registrations from 4,551 in June to 4,710 in July—surpassing the 4,000-unit mark again and breaking its January record of 4,604 units, achieving its best monthly performance of the year.

User feedback highlights: “The hybrid model’s fuel efficiency, lower engine displacement taxes, and Toyota’s proven powertrain are key reasons many owners choose the Corolla Cross.”

“It’s perfect for long commutes—the Toyota hybrid system really delivers.”

“This is Taiwan’s ‘legendary car.’ When resold, it sells instantly on the used market. Its depreciation rate is shockingly low—it’s the top choice for anyone needing reliable daily transport.”

“The high reliability alone convinces so many buyers.”

“This model suits most families and fits within most budgets. Long-standing reputation for easy maintenance and repair.”

“Even using the older engine and hybrid system is appealing—stable, low risk, and effortless to drive.”

“A legendary car remains legendary. No rival in its class can challenge its position.”

“CC is cheap and easy to maintain! In both city traffic and on highways, the CC hybrid drives better than the Altis gasoline version.”

“Once you’ve driven the hybrid version, there’s no going back. Even in stop-and-go city driving, I easily get over 20km/L. I refuel so infrequently I almost forget where the fuel cap is.”

“I’ve driven mine for three years—aside from regular oil changes, nothing has broken. Repairs are affordable and convenient.”

“The Corolla Cross’s trunk is very spacious. With the rear seats folded flat, the cargo capacity becomes astonishingly large—perfect for transporting bulky items.”

Toyota RAV4 – User Reviews

The top-selling imported vehicle remains the Toyota RAV4, ranking second overall. It registered 2,683 units in July—down 260 from June—but still far outpaces other imported models.

User reviews include: “Smooth cornering, light and responsive acceleration, and sufficient power.”

“The only affordable AWD model with excellent fuel economy.”

“This is the strongest in its segment—excellent in design, performance, fuel efficiency, and reliability.”

“The budget-friendly legendary RAV4.”

“I’ve driven over 2,000km, averaging 21km/L—truly fuel-efficient.”

“It holds advantages in reliability, maintenance cost, and fuel consumption.”

“The trunk is quite spacious—much larger than the Altis. After moving all my Altis cargo into the RAV4, I still had about half the space left.”

“I’d never used AUTO-HOLD, automatic parking brake, surround-view camera, blind-spot detection on side mirrors, automatic wipers, or auto headlights before. Once experienced, I can’t go back.”

“I’m extremely satisfied with the fuel efficiency. Only after driving did I realize how great it is to reduce trips to the gas station. The trip computer shows one full tank can go about 900–1,000km (in reality even more). Refueling so rarely feels amazing.”

“An SUV ride is just more comfortable. Visibility is much better than sedans, especially noticeable on highways.”

Toyota Yaris Cross – User Reviews

The Toyota Yaris Cross also delivered impressive results, registering 1,787 units in July to rank third overall. Sales continued to grow month-on-month, setting a new single-month high for 2026.

User feedback includes: “The interior functionality is outstanding. Passenger space rivals its bigger sibling, the Corolla Cross. Energy efficiency in urban driving is solid, and taxes are low.”

“Spacious cabin, excellent fuel economy, full LED lighting, power tailgate, rear AC vents, generous cargo space, and a clean, modern interior make it a highly attractive option for budget-conscious first-time buyers.”

“It already feels like a refined car. With LED headlights and taillights, it matches current styling trends. The dashboard, seats, and door panels feel well-crafted, and it offers massive storage space.”

“This compact SUV excels in its class—light acceleration, roomy interior, great fuel economy, powerful AEB that stops at 70km/h, and fair pricing. Truly an excellent car.”

“The trunk space is mind-blowingly large. The floorboard adjusts up and down, and there’s even a ‘basement’ underneath. Perfect for grocery runs or shopping trips—more than enough space.”

“No complicated operations needed. Simple, intuitive climate controls deliver comfort effortlessly.”

Lexus NX – User Reviews

The top-selling luxury import is the Lexus NX, with 1,627 units registered, placing fourth overall. It is the only luxury model to surpass 1,000 units in July.

User comments: “Lexus reliability scores the highest.”

“I don’t drive fast with kids, but it’s stable and problem-free.”

“Lexus stands for peace of mind and high reliability. If you don’t want to gamble on car quality, this is the safest choice.”

“The NX is undoubtedly a well-balanced, excellent vehicle.”

“Lane keeping, distance control, adaptive cruise, and emergency braking work well. Deceleration and steering control in wide turns are precise.”

“The follow-car system is incredibly convenient. Accelerating and decelerating with traffic flow makes long drives much easier.”

“Interior comfort is great. The rear seatback angle is quite comfortable.”