Spider-Man has many enemies. The Green Goblin possesses superhuman strength, Doctor Octopus has four mechanical arms, Venom can parasitize the human body, and even Mysterio can use technology to create illusions so convincing they can fool nearly everyone. But Spider-Man also faces a more insidious kind of attack—one that doesn’t require being faster than him or bypassing his spider-sense. All it takes is convincing everyone that 'Spider-Man is the bad guy.'
This is actually a theme that has existed in Spider-Man’s story for over 60 years. From J. Jonah Jameson, the editor-in-chief and publisher of the Daily Bugle in the comics, to Mysterio in the film 'Spider-Man: Far From Home,' their methods may differ, but the underlying logic is strikingly similar: You don’t necessarily have to defeat a hero—you just need to change how people 'understand' him, and the hero could become a public enemy.
What’s even more troubling is that this manipulation doesn’t always require outright lies. Spider-Man has been portraying this scenario for over 60 years: a hero can save lives and still be written as a villain.
This began right from the start of Spider-Man’s solo series. Marvel’s official retrospective on the early history of 'Amazing Spider-Man' notes that in the first issue of 1963, Spider-Man risked his life to save astronaut John Jameson. Yet, John’s father, J. Jonah Jameson, did not see Spider-Man as a hero.
Instead, through the Daily Bugle, he repeatedly attacked Spider-Man, portraying the masked, unidentified figure as a potential threat to society.
Here lies the problem. It’s true that Spider-Man saved someone. It’s also true that he wears a mask and his real identity is unknown. Jameson didn’t need to fabricate a story like 'Spider-Man blew up a building yesterday.' He just kept asking:
'Who is this masked man?' 'Who gave him the right to arrest people in the city?' 'What happens if he ever goes out of control?'
The same event, when framed differently, can create completely different impressions.
Marvel’s historical review of Spider-Man comics also points out that Jameson’s long-term portrayal of Spider-Man as a 'social threat' through the Daily Bugle was so influential that it even affected Spider-Man’s interactions with the Fantastic Four.
In other words, Jameson’s real weapon was never just the newspaper. It was 'framing.'
The same photo of Spider-Man standing at an accident scene could be captioned:
'Mysterious hero saves citizens once again.'
Or it could be written as:
'Masked vigilante spotted again at disaster site—what is he really after?'
The photo is identical. Yet, the story readers receive is entirely different.
In the movie 'Spider-Man: Far From Home,' this tactic is taken to another level.
Quentin Beck, aka Mysterio, initially appears as a 'hero from another world,' but in reality, he and his team use drones, projections, and visual effects to stage massive monsters and disasters, then have Beck 'defeat' them on camera.
In other words, his true power isn’t superpowers—it’s creating a narrative that people are willing to believe.
This actually aligns with the comic version of Mysterio. Marvel’s official materials note that Quentin Beck was originally a master of movie special effects. As early as 1964’s 'Amazing Spider-Man' #13, he once framed the real Spider-Man for crimes by impersonating him.
But the most devastating blow in 'Far From Home' comes after Beck’s defeat. He leaves behind a video that exposes Peter Parker as Spider-Man and paints himself as the victim, convincing the public that Spider-Man was actually the one responsible for the chaos and destruction.
Why is this move so dangerous?
Because people aren’t seeing a baseless claim like 'Spider-Man is a murderer.' They’re seeing a video with visuals, audio, and a first-person account—something that, to those unaware of the full context, looks like undeniable evidence.
Peter knows what really happened. MJ knows. His allies know. The audience knows. But the vast majority of ordinary citizens in the movie’s world don’t. All they receive is that final edited video.
So the same event is seen by Peter as 'stopping Mysterio from using drones to create disasters,' while to those unaware of the backstory, it appears as 'Spider-Man controlled drones to cause destruction and then killed Mysterio.'
What’s truly changed isn’t the event itself—but how much of it people are allowed to see.
The most dangerous misinformation might consist entirely of real photos.
This is a form of information manipulation often overlooked in the real world. When people think of 'fake news,' their first thought is often:
- Photos are photoshopped. - Videos are AI-generated. - Numbers are fabricated. - The person never said that.
But to make someone reach a wrong conclusion, you don’t necessarily need to forge the material. Real photos + wrong context can still construct a false narrative.
The Reuters Institute for the Study of Journalism analyzed 225 verified English-language cases of misleading or false information about COVID-19 between January and March 2020. They found that 24% of cases involved images or videos being labeled or described differently from their original context.
For example, a photo might be real. The people in it might be real. The location might actually exist. The only thing changed could be: 'When, where, and under what circumstances was this photo taken?'
Once that context is altered, a real photo can serve as evidence for a completely different story. And this can be even harder to detect than a crude fake photo—because when challenged, the spreader can simply reply: 'The photo isn’t fake.'
True. But a real photo doesn’t mean the story beside it is also true.
A 10-second video with no editing can still lead you to the wrong conclusion.
Imagine a full 10-minute video. The first 9 minutes and 50 seconds show two groups arguing intensely, with one side repeatedly provoking and insulting the other. In the final 10 seconds, the provoked person pushes the other lightly.
If only that 10-second clip spreads online with the headline: 'Man suddenly attacks innocent bystander!'
Was the video faked? No. Did the push happen? Yes. But those who only see the 10 seconds will understand the event completely differently from the full context.
Therefore, when judging online videos today, the question shouldn’t just be: 'Is this video real or fake?' We must also ask: 'Am I seeing the full event?'
Researchers studying visual misinformation have pointed out that misleading online content doesn’t necessarily require altering the image itself—real images can still generate false or misleading messages when placed in the wrong context.
What makes Mysterio truly terrifying is that he deeply understands this.
He doesn’t need the world to see the entire battle. He just needs to decide which final clip the world sees.
Why does hearing the same statement repeatedly make us start thinking 'Maybe it’s true?'
Jameson also wields another powerful weapon: repetition.
Today: 'Spider-Man is a threat.' Tomorrow: 'Who’s going to control Spider-Man?' Day after: 'Masked vigilante spotted again.'
Over time, a question with no clear answer can slowly become something that 'everyone seems to know.'
In psychology, there’s a well-known phenomenon called the 'illusory truth effect.' Simply put, when people are repeatedly exposed to the same information, it becomes more familiar, and that sense of familiarity increases the likelihood they’ll judge it as true.
A 2015 study by psychologist Lisa Fazio et al., published in the 'Journal of Experimental Psychology: General,' even found that existing knowledge doesn’t fully eliminate the illusory truth effect caused by repetition.
The American Psychological Association (APA), summarizing research on misinformation, warns that repeatedly encountering false claims increases familiarity, so when correcting misinformation, special care must be taken in how the original false content is presented.
This explains why information manipulation doesn’t always need to convince everyone at once.
First time seeing: 'Spider-Man is a murderer.' You might think it’s absurd. Fifth time: 'People are saying Spider-Man has issues again.' Twentieth time: 'So does Spider-Man actually have a problem?'
You might not believe the accusation yet. But you might start thinking: 'Maybe this isn’t as simple as I thought?'
And for those manipulating information, sometimes they don’t even need you to believe a specific answer. They just need to shift you from 'I don’t believe it' to 'Maybe...?'
FACT BOX
- Source: PR Times
- Category: News
- Organizations: Marvel
- Products / services: Spider-Man / Marvel Comics