To combat the peak summer heat and capitalize on the Qixi Festival season, leading hand-shaken drink brands across Taiwan have rolled out new products and promotional campaigns, igniting a new battle for beverage dominance. To celebrate its 18th anniversary, Makku Tea Bar has partnered for the first time with renowned ice cream brand COLD STONE Cool Stone, integrating ice cream directly into drinks to launch the limited-time 'Youxiang Hongxuan Snowball Coconut Water'. Ching Shin Fu Quan, Yi Shou Si Cang World Black Tea, Guiji, CoCo Fresh Tea & Juice, and Xian He Dao are simultaneously introducing new products or offering buy-one-get-one-free promotions to seize opportunities in cooling refreshments and festive gifting.
Ice Cream Inside the Drink? What Makes Makku Tea Bar’s Collaboration with COLD STONE Special?
Makku Tea Bar teams up with COLD STONE to release the 'Youxiang Hongxuan Snowball Coconut Water', priced at NT$145, available exclusively from August 19 to August 23 at all locations across Taiwan. The drink features Youxiang Hongxuan as its base, blended with the collaborative Youxiang Hongxuan ice cream, fire-roasted pandan coconut water, and fresh grapefruit pulp, delivering a smooth yet refreshing layered taste.
During the campaign period, customers who purchase any drink (excluding 'Youxiang Hongxuan Snowball Coconut Water') at physical stores will receive a hook-and-loop designed 'Lustrous Orange Blossom Insulated Tote Bag' while supplies last. Additionally, scanning the designated QR code at any COLD STONE store across Taiwan to join Makku Tea Bar’s membership program grants a limited 'Youxiang Hongxuan (L) Buy 1 Get 1 Free' e-coupon.
Puns and New Caffeine-Free Options? How Are Ching Shin Fu Quan and Yi Shou Si Cang Responding?
Ching Shin Fu Quan launches the limited-edition 'Xing Fu Ka' for Qixi, combining warm almond aroma with rich coffee, highlighting the bittersweet flavor of romance, priced at NT$75 per cup.
Yi Shou Si Cang’s 'Yi Qi Yi Mai' series uses slow-roasted golden buckwheat from Yuli, Hualien, focusing on caffeine-free beverages. It includes the refreshing 'Sui Shi Qiao', creamy 'Sui Shi Qiao Latte', and rich 'Mu Qiao Milk Tea'. From August 18 to August 28, purchasing any drink in-store allows an additional 'Sui Shi Qiao' for just NT$39, with progressive stacking—buy more, add more.
How to Claim Buy-One-Get-One Offers? A Summary of Promotions from Guiji, CoCo, and Xian He Dao
Guiji unveils its new IP and plum series, collaborating with designer Daniel Wong to create the 'GUIJI Island' universe and IP family. Simultaneously, three new high-mountain mature plum drinks are launched: 'Mei Hao Fei Cui Lu', 'Mei Hao Bai Xiang Lu', and 'Mei Hao San Yun Hong Frozen Drink'. Starting August 18, participating in an online quiz game gives customers a chance to win BOGO vouchers for new products or free topping coupons.
On August 19, Qixi Festival day, CoCo Fresh Tea & Juice offers a BOGO deal on the 'Pink Horn Lemon Winter Melon (L)' at all physical stores, via official LINE, and on online ordering platforms. The offer is quantity-limited and ends when stocks run out.
Xian He Dao celebrates its 10th anniversary with a one-day-only BOGO event on August 21 for the 'English Rose Fresh Milk Latte'.
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- Source: PR Times
- Category: キャンペーン