The annual Ghost Festival is approaching, and households and businesses are beginning preparations for ritual offerings. As consumers grow increasingly concerned about food safety and ingredient transparency, this year’s selection of ceremonial goods is shifting from 'large quantity and variety' toward 'simple ingredients and traceable sourcing.' Hsi Nien Lai now has 31 egg roll varieties certified under the Clean Label standard, ranging from classic original and sesame to yam flavors—making them an ideal choice that honors tradition while meeting modern food safety expectations.
In the past, Mid-Year Festival offerings emphasized abundance, with snacks, beverages, and pastries filling the altar table as a symbol of respect for ancestors and wandering spirits. However, today’s consumers place greater importance on raw materials, manufacturing processes, and ingredient disclosure. When choosing offerings, taste is no longer the only factor—shoppers also look for clear ingredient information and third-party quality certifications.
The Clean Label Certification, established by the Chinese Grain Food Industry Technology Research Institute under the 'CGPRDI Clean Label Verification Scheme,' evaluates products across multiple dimensions including ingredient sourcing, production management, and packaging labeling. It emphasizes product transparency and rigorous quality control.
Hsi Nien Lai’s egg rolls are crafted using fundamental ingredients, adhering to the philosophy that 'fewer additives and simpler components are better.' While preserving the crisp texture and rich egg aroma, the brand also prioritizes hygiene in production and clarity in labeling—successfully bridging traditional confectionery with modern consumer demands for food safety.
Currently, 31 Hsi Nien Lai egg roll products have passed Clean Label certification, covering popular flavors like original, sesame, and yam, as well as various packaging formats. From sourcing raw materials to manufacturing processes, quality management is strictly implemented, and full ingredient disclosure ensures consumers can make informed choices when selecting Mid-Year Festival offerings—adding confidence and assurance.
Hsi Nien Lai stated that the Ghost Festival is not only about honoring traditions but also a meaningful time to express gratitude and blessings to family and friends. Choosing products with simple ingredients, transparent labeling, and Clean Label certification allows people to show reverence to ancestors while safely sharing the offerings with loved ones after the ritual—transforming altar items into everyday table treats.
To meet increased demand during the Ghost Festival season, Hsi Nien Lai has recently enhanced inventory stocking and distribution across retail channels. Consumers who purchase Clean Label series egg rolls from Hsi Nien Lai’s official online store before September 10 can enjoy discounts starting from 30% off, making it convenient to prepare ritual offerings early while balancing tradition, food safety, and festive flavor.
Hsi Nien Lai reminds the public to pay close attention to product ingredients, labeling, and quality certifications when purchasing Mid-Year Festival offerings. By selecting safe, shareable foods suitable for family and friends, this year’s Ghost Festival can reflect not only sincerity but also an added sense of security.
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- Source: PR Times
- Category: キャンペーン