The new landmark department store in Taipei's eastern district, 'Far Eastern Garden City B Area Shopping Mall' (Monet Garden), will officially begin trial operations on August 22, marking the full opening of the entire Giant Dome shopping district. The underground connecting passageway, which is crucial for shoppers' experience, has also been opened, directly connecting the B1 and B2 underground floors with Exit 5 of MRT Chiang Kai-shek Memorial Hall Station. Passengers arriving by MRT can directly enter the mall from the exit, eliminating the need to walk outside in hot summer weather or rain. Additionally, the B2 floor is directly connected to the already operating A Area, allowing consumers to smoothly move from the food street to the cinema after dining. The underground pedestrian flow has been fully integrated.

What promotions are available during the trial operation? How can you get credit card rebates and limited-time in-store gifts?

To celebrate the trial operation, Far Eastern Garden City will offer a special 'Spend 1,000 Get 100' promotion from August 22 to September 14. Consumers who accumulate 5,000 NTD in single-day spending can exchange for 600 NTD in electronic discount coupons, including 6 vouchers of 100 NTD each for dining and sports. From August 22 to 18 consecutive days, a 4% cashback campaign will be held in collaboration with designated bank credit cards, with a maximum total rebate of 16%.

For physical gifts, the entire mall will offer two waves of limited-time full-amount gifts. From August 22, customers who spend 3,000 NTD in a single transaction will receive a limited-edition 3,000-unit palm-sized high-speed cooling fan. From September 1, customers who accumulate 5,000 NTD in single-day spending will receive a limited-edition 2,000-unit Kinyo ceramic food steamer (1.6L). Members who use the mall's app to spend 100 NTD in a single transaction will receive double points. Online redemption of 500 points can be exchanged for 300 NTD in electronic shopping vouchers. New app downloads and registrations will also receive a 100 NTD discount voucher.

The food hub on the B2 floor has created approximately 3,000 square meters of food space, with 550 dining seats and over 80 dining and souvenir brands. The lineup includes the overseas flagship store of the 100-year-old Japanese matcha specialty store 'Tendō Chaya,' Pure Bread X LBC, and over 15 Michelin and Michelin Guide-recommended souvenir stores. The Japanese supermarket LOPIA is also scheduled to officially open in the fourth quarter of this year.

Regarding the crowd control challenges posed by baseball games and concerts that attract tens of thousands of visitors in a single day, SOGO's General Manager Wu Su-yin stated that the mall has more than 10 entrances and exits, and the underground passageway is crucial for safe and efficient crowd control. The approval process is more than twice as stringent as that for regular malls, and the related engineering fully ensures both the efficiency of large crowds and public safety standards.

FACT BOX

  • Source: PR Times
  • Category: Event
  • Organizations: SOGO / Pure Bread X LBC / LOPIA