Tiengong General Store's 'Haoke Autumn Gathering Sale' Unites 18 Hakka Village Brands — Gifts, Dining, and Lifestyle Goods All in One Place

This Mid-Autumn Festival, beyond traditional mooncake gift boxes, locally distinctive, tasteful, and practical goods from Hakka villages have become a new choice for gifting and festive shopping. Taoyuan’s first Hakka-curated brand, 'Tiengong General Store,' has launched its 2026 Mid-Autumn theme event 'Haoke Autumn Gathering Sale,' running until September 30. The limited-time campaign brings together 18 local and Hakka village brands from Taoyuan, offering 32 unique products categorized under four themes: 'Autumn Gathering Gifts,' 'Delicious Dishes to Share,' 'Hakka Lifestyle,' and 'Special Recommendations.' Multiple promotions are available, allowing customers to fulfill all their Mid-Autumn needs—from corporate gifting and family feasts to daily lifestyle picks—all in one place. During the event, purchasing five or more designated items qualifies for group-buy discounts starting at 25% off. These promotional offers are available both at Tiengong General Store’s physical location and official online store, making it easy for businesses, groups, and individuals to select the most authentic Hakka-themed Mid-Autumn gifts.

### Four Curated Themes: Perfect Picks from Corporate Gifting to Family Reunions

This year’s 'Haoke Autumn Gathering Sale' breaks away from the traditional concept of a single Mid-Autumn gift box, instead offering four distinct product themes tailored to different consumer needs. 'Autumn Gathering Gifts' features popular items ideal for Mid-Autumn presents. 'Delicious Dishes to Share' gathers favorites for barbecue and tableside meals. 'Hakka Lifestyle' curates tea, honey, fruit vinegar, and alcoholic beverages for everyday enjoyment. 'Special Recommendations' highlights creative and trending specialty items. Whether for gifting, personal use, gatherings, or group purchases, consumers can find everything they need in one place—while also discovering more culturally rich and innovative Hakka village brands during this festive season.

Barbecues with family and friends are a must during Mid-Autumn. This year’s 'Tiengong General Store Haoke Autumn Gathering Sale' specially recommends several popular dining items. From main dishes and side ingredients to cooking sauces, everything is ready to serve, letting you savor the local charm of Hakka cuisine. (Photo provided by Tiengong General Store)

#### Autumn Gathering Gifts: Fresh, Creative Gift Boxes with Local Flair

This Mid-Autumn, gift options go beyond pastries, offering more creative and regionally distinctive choices. Wu Ren Guo You introduces the limited-edition 'Moon Companion Gift Box – ALWAYS BY YOUR SIDE,' featuring two bestsellers: Spicy Fruit Oil and Sesame Fruit Oil. Perfect for mixing into rice, noodles, or as a barbecue dipping sauce, each box is priced at NT$660, or NT$3,500 for six boxes. Jiang Mama Sesame Shop offers the 'Mid-Autumn Sesame Combo Gift Box,' combining Black Sesame Phoenix Cakes and classic sesame sweets. Priced at NT$680 per box, it drops to NT$630 per box when buying five or more. Yu Yao Zhu presents two thick-cut pork jerky gift boxes and a wealth-attracting piggy bank文创 gift box, priced between NT$480 and NT$799. During the campaign, all three products enjoy a 'Buy 10, Get 2 Free' deal—ideal for corporate procurement and family gifting.

Additionally, RE'ME Guo Guo – Fruit Snack Universe, Sweet Sugar Handmade Candy, and Fule San’an offer various specialty gift boxes featuring dried fruits, floral teas, and nougat, giving consumers more diverse and locally flavored gifting options this Mid-Autumn.

#### Delicious Dishes to Share: Hakka Flavors on the Table, Barbecue Just Got Better

Gathering with family and friends for a barbecue is essential during Mid-Autumn. This year’s event specially recommends several popular dining items. Xin Bai Wang offers popular combos like tangerine sauce, fried shallots, and Sichuan-style spicy oil. Zhuang Gui Canteen’s nut-spiced chili sauce gift box is NT$180, with 'Buy 10, Get 1 Free.' Wei Cheng Select’s 'Premium Enzyme Plum Sauce' is NT$400, with 'Buy 10, Get 1 Free'—perfect for barbecues, seafood, or daily cooking. Additionally, Long De Rice Manor and Popo Caohua Garden’s special rice dish combo sets, and Tang Ji Flavor Meat Floss Old Shop’s character-themed Original Meat Floss, Original Pork Jerky, and Original Shredded Pork series (NT$130 each, any 5 for NT$630) offer elegant tote bags when purchasing three or more. Everything from mains to sides and condiments is covered, adding rich Hakka flavors to your Mid-Autumn reunion.

'Tiengong General Store’s Haoke Autumn Gathering Sale' moves beyond the traditional single gift box concept, offering four consumer-focused product themes. 'Hakka Lifestyle' features tea, honey, fruit vinegar, and alcohol for daily living. (Photo provided by Tiengong General Store)

#### Hakka Lifestyle: Tea Aromas, Honey Sweetness, Wine Fragrance — Bring Hakka Flavors into Daily Life

Beyond festival gift boxes, the event also promotes many specialty items perfect for daily enjoyment. Beibei’er Mori X Hengqi Liquor jointly present the 'Taoyuan Taro Wine Set,' brewed from local Taoyuan taro and white peach, priced at NT$1,000, with orders of five or more sets receiving NT$900 per set. Zhu Feng Ming Yin’s double-tea bag gift box is NT$600, with 20% off for five or more. Wei Cheng Select’s fruit vinegar gift box offers 5% off for ten or more. Lanyuan Bee Farm’s multiple honey products offer 25% off for 20 or more items—ideal for personal use or gifting. From a cup of tea, a bottle of fruit vinegar, a jar of honey, to a bottle of craft liquor, these showcase the diverse lifestyle appeal of Hakka brands extending from food to daily living—allowing more people to experience Taoyuan Hakka culture in their everyday lives.

#### Special Recommendations: Creative Hakka Goods — The Most Talked-About This Mid-Autumn

This year’s event also highlights two uniquely creative and trending specialty items. Mei Hua Bing Artisan Ice Cream launches the 'Er Fen Hao Ke Gift Box,' reinventing the classic Hakka Lei Cha into an ice cream treat, priced at NT$480, with 20% off for five or more boxes. Duo Xin Therapeutic Aromatherapy introduces the Mushroom Head Signature Diffuser Liquid Series, featuring Magnolia, Gardenia, and Osmanthus scents, each priced at NT$520, with 15% off when selecting any five. From taste to scent, these showcase Hakka brands venturing into lifestyle aesthetics, adding delightful surprises to this year’s Mid-Autumn gifting.

'Tiengong General Store Haoke Autumn Gathering Sale' specially recommends the 'Er Fen Hao Ke Gift Box' by Mei Hua Bing Artisan Ice Cream, transforming the classic Hakka Lei Cha into an innovative ice cream. Priced at NT$480, with 20% off for five or more boxes. (Photo provided by Tiengong General Store)

#### Supporting 18 Taoyuan Hakka Brands — Spreading Mid-Autumn Blessings to More People

The Taoyuan City Hakka Culture Foundation states that Tiengong General Store has long been dedicated to connecting local and Hakka village brands in Taoyuan. By leveraging the moments of Mid-Autumn gifting and family reunions, the store aims to raise awareness of Hakka brands while supporting local artisans and small farmers, helping more local treasures gain visibility. This year’s 'Haoke Autumn Gathering Sale' is not just about offering Mid-Autumn discounts—it aims to showcase the innovative energy of Taoyuan’s Hakka brands through 18 participating brands and 32 specialty items. Through gifting, dining, and sharing, it brings Hakka culture into everyday life.

### About Tiengong General Store

Whether you're searching for a unique gift, daily essentials, adding fun to your lifestyle, or organizing a group purchase for great value, 'Tiengong General Store' meets all your needs! At 'Tiengong General Store,' you’ll feel the warm and gentle essence of Hakka culture. Whether casually browsing curated Hakka goods online or visiting our physical store for a mini journey into Hakka home living and flavors, you’ll discover endless surprises among Hakka rice foods, teas, woodcraft, sewing and fashion, bamboo furniture, and more.

◆ Address: 1F, No. 62, Xinfu 5th Street, Taoyuan City (Xinfu Market) ◆ Phone: (03) 468-1192 ◆ Business Hours: Closed Mondays / Tuesdays–Sundays 10:00–19:00 ◆ Official Online Store: https://www.tiengong.com.tw/zh-TW