Taiwan's First Local Media Agency 'Yanxing-Qiaoshang' Celebrates 50th Anniversary, Wins '2025 Storm Media Agency'

Handed down through two generations, ushering in a new era of data technology. The results of the highly anticipated annual selection hosted by Adm, a leading event in Taiwan's marketing and communication industry, have been officially announced. This year, Yanxing-Qiaoshang Marketing Communications Holdings Group (G Quadratic MarCom Holdings Group), a deep-rooted local enterprise with pure Taiwanese heritage, stood out from the fierce competition dominated by international foreign agencies to clinch the top honor—the '2025 Storm Media Agency' award. This accolade not only affirms the group's position in integrated omni-media marketing but also bears witness to its successful transformation from traditional media buying to an AI data-driven modern communication conglomerate, all while celebrating its 50th anniversary.

Witnessing half a century of Taiwan's communication industry, an elite team forges an unparalleled service reputation Established in 1975, Yanxing-Qiaoshang is Taiwan's first professional media agency. Over the past five decades, it has consistently stood at the forefront of Taiwan's media procurement, handling countless iconic brands, major financial institutions, landmark real estate projects, and large-scale public tenders. Its journey has been intertwined with Taiwan's economic development and the evolution of mass communication.

Facing the immense challenges of a highly fragmented media landscape and rapidly shifting marketing environments in recent years, Yanxing-Qiaoshang has demonstrated remarkable operational resilience and management efficiency. Leveraging the deep camaraderie of its elite team, the group has steadfastly supported vast omni-media operations, showcasing highly competitive operational performance. This excellence, validated by market scrutiny, has set a benchmark in Taiwan's marketing and communications industry, proving that local enterprises, under flexible and innovative frameworks, can unleash professional capabilities comparable to multinational corporations. It has earned the trust of numerous long-term partners.

'Smiling is the beginning of communication'—co-creation opens a new chapter of industry symbiosis 'We will go to any lengths to fulfill our promises to clients!' said Liu Anli, Chairman of Yanxing-Qiaoshang Marketing Communications Holdings Group, with emotion. This award is not merely an honor but the greatest affirmation of the team's 'mission-critical delivery' and the cohesive 'family culture' cultivated over the years. In the past year, Yanxing-Qiaoshang has actively collaborated with top-tier creative advertising agencies, participating widely in joint proposals for major brands. Under this collaborative model, strategic partners handle front-end brand strategy and creative ideation, while Yanxing-Qiaoshang focuses on integrating offline omni-media placements and providing robust backend global data support and precise strategies. This powerful synergy has streamlined the team's workflows and achieved top-tier win rates in a fiercely competitive market, earning the long-term trust of countless brand clients. It has successfully balanced employee well-being with corporate performance growth.

Yanxing-Qiaoshang Marketing Communications Holdings Group Chairman Liu Anli (right) and General Manager Liu Xunting (left).

Succession planning ahead of schedule: General Manager Liu Xunting leads the next 50 years As the group reaches this pivotal 50-year milestone, Chairman Liu Anli announced a forward-looking succession plan—handing over the baton to General Manager Liu Xunting, a dynamic leader embodying the vitality, innovative mindset, and passion of the new generation.

Chairman Liu Anli stated, 'For these 50 years, our unwavering philosophy has been 'Smiling is the beginning of communication,' and we have consistently prioritized staying ahead of customer needs to create value that is truly utilized. Looking ahead to the next half-century, we need newer, more agile perspectives. I am confident that under General Manager Liu Xunting's leadership, all colleagues and partners will continue to unite closely, deepen our AI data transformation, strengthen investments in marketing technology, and free up time to create more irreplaceable service value for our clients.'

Winning the '2025 Storm Media Agency' award is not only a recognition of Yanxing-Qiaoshang's contributions over the past 50 years but also marks the dawn of a new leadership core. General Manager Liu Xunting and the entire golden team will inherit this historical depth, using the highest execution efficiency and a warm corporate culture to forge shared prosperity with all brand clients, steering toward another 50 years of brilliance and splendor!