Lion Soars Past 19.4 Billion! Taiwan's Most Profitable Travel Agency Wins Praise: Rich Itineraries, Affordable Prices, and Professional Tour Guides

As July marked the start of the summer holiday peak season, outbound travel demand among Taiwanese residents surged, driving simultaneous revenue growth across multiple travel agencies. Lion Travel’s July revenue approached nearly NT$3 billion, Five Fortunes achieved a record-high monthly revenue, and ezTravel saw annual growth exceeding 40%. While Sun Joy Travel showed a monthly revenue rebound, it still declined year-on-year. Phoenix Travel, impacted by regional conflicts and long-haul travel disruptions, faced pressure in the first half but recovered growth in July.

Lion Travel: NT$19.425 Billion in Revenue for First Seven Months, Up 10.33% Year-on-Year

Lion Travel reported consolidated revenue of NT$2.964 billion in July, a 13.41% increase from the same period last year. Cumulative revenue for the first seven months reached NT$19.425 billion, up 10.33% year-on-year, driven by strong performance during the summer peak season. According to Lion Travel, short-haul Asian destinations remain the core of outbound travel, with Japan and Korea products particularly popular. Although gross margins were affected in the first half by Middle East tensions and oil price fluctuations, demand remained strong for long-haul products such as New Year trips to New Zealand and Australia and Northern Lights tours in Scandinavia. Looking ahead, the company expects long-haul travel markets to recover as autumn foliage, Christmas, and New Year holidays approach, alongside gradual restoration of Middle East and European flight routes.

User reviews of Lion Travel highlight consistent praise: “From hotel bookings to flight arrangements, everything was handled meticulously and professionally. They patiently helped us confirm every detail—not just processing orders, but truly thinking from the traveler’s perspective, making what could have been a complicated planning process smooth and reassuring.” “The staff in-store were friendly and thorough, giving us confidence to entrust our Japan and Europe trips to Lion Travel.” “Highly recommend Lion’s tour guides—their professionalism really stands out. They stay calm during emergencies and manage the itinerary perfectly.” “For Egypt trips, you should definitely join a large group. Lion has abundant resources, smooth itineraries, and handles tickets and guided tours seamlessly.” “I love traveling with Lion—great food, great accommodations, and excellent guides.” “This time I booked a free-and-easy flight + hotel package through Lion, and it was slightly cheaper than booking myself—very convenient and stress-free.”

Five Fortunes Travel: NT$5.987 Billion in Revenue for First Seven Months, Up 16.22% Year-on-Year

Five Fortunes reported July consolidated revenue of NT$938 million, a 24.92% year-on-year increase and a new monthly record. Cumulative revenue for the first seven months reached NT$5.987 billion, up 16.22% year-on-year, continuing its strong growth trend this year. The company noted that despite cost pressures from airfare and fuel surcharges in the first half, it maintained competitiveness through supply chain integration, product adjustments, and its 'anti-inflation zone' promotions. With summer underway and upcoming peak seasons including National Day, autumn foliage viewing, Christmas, New Year, and Lunar New Year, the company expects solid support for second-half revenue.

Customer feedback reflects high satisfaction: “Our five-day Hokkaido tour truly showcased professionalism, service, and enthusiasm! Our entire family was extremely satisfied and will continue to choose Five Fortunes for future trips.” “I joined a 10-day Egypt tour—the account manager followed every detail of our trip since I signed up three months prior. His thoughtful reminders made the journey safe and worry-free.” “Just returned from Korea—Five Fortunes’ meal arrangements were sincere, not those cheap group meals.” “On our Tokyo Disneyland tour, the guide was amazing—gentle, patient, and always ready to help with questions or issues, plus gave great recommendations.” “Multiple unexpected situations arose, but the guide calmly provided strong support without disrupting the group, staying by our side throughout. Itinerary adjustments were also made based on weather and traffic conditions, improving the overall experience.”

Sun Joy Travel: NT$4.013 Billion in Revenue for First Seven Months, Up 0.82% Year-on-Year

Sun Joy Travel reported July consolidated revenue of NT$562 million, up 5.38% from June and the highest in nearly five months, though down 5.71% compared to the same month last year. Cumulative revenue for the first seven months reached NT$4.013 billion, up 0.82% year-on-year. Overall, summer demand boosted monthly revenue, but cumulative growth remains limited, indicating that while travel demand remains high, market recovery speed is still influenced by costs, flight availability, and consumer behavior.

Phoenix Travel: NT$1.83 Billion in Revenue for First Seven Months, Up 13.66% in July

Phoenix Travel reported July consolidated revenue of NT$302 million, up 13.66% year-on-year and 13.18% from June. Cumulative revenue for the first seven months reached NT$1.83 billion, down 3.16% from the same period last year—indicating that the summer peak season has already driven a monthly rebound. The company stated that earlier Middle East conflicts and rising oil prices affected Middle East and European travel routes, but as the market gradually recovers, travel demand is slowly rebounding. Phoenix expects third-quarter summer and cruise demand to boost passenger numbers, while fourth-quarter foliage viewing, aurora tours, and corporate incentive travel may further contribute to revenue.

ezTravel: NT$1.237 Billion in Revenue for First Seven Months, Up 41.58% Year-on-Year

ezTravel reported July consolidated revenue of NT$216 million, up 30.3% month-on-month and 41.58% year-on-year—both showing clear growth and reaching a five-month high. Cumulative revenue for the first seven months reached NT$1.237 billion, up 29.58% year-on-year, the most outstanding growth among the travel agencies analyzed. The summer travel season boosted demand for tickets and travel packages, and with double-digit revenue growth sustained over the first seven months, the company’s overall operational momentum appears relatively strong this year.