Jko, All Pay Both Overtaken! Taiwan's Strongest E-Payment Champion: 'Wide Network, High Rewards, Easy to Use' – Real Savings Felt

Taiwan's e-payment market is undergoing a significant reshuffle. LINE Pay Money officially launched in December 2025 and was included in e-payment statistics, while iPASS MONEY began operating as a standalone app from 2026. This has introduced more visible competitive shifts in a market previously characterized by steady growth in account numbers and transaction volumes.

LINE Pay's parent company, Lianjia Network, through its wholly-owned subsidiary Lianjia Electronic Payment, expanded LINE Pay—originally a credit card-linked payment service—into a full e-payment account system. This now includes features such as top-up, money transfer, currency exchange, and payment using account balance. The key advantage lies in LINE Pay's pre-existing massive user base and merchant network. With LINE Pay Money, it can directly leverage its established payment gateway and integrate with LINE's social services, eliminating the need to build user adoption and transaction scenarios from scratch, thus rapidly scaling transaction volume.

E-Payment Market Share in Taiwan – Q2 2026:

1. LINE Pay Money: 32.4% 2. All Pay: 19.3% 2. Jko Payment: 19.3% 4. E.SUN Wallet: 8.2% 5. iPass Money: 6.3%

Is LINE Pay Money user-friendly? User reviews and core functional advantages

According to a survey by the 'Future Retail Research Institute,' LINE Pay Money's market share in agency payment transactions reached 26.6% in Q1 2026 and rose to 32.4% in Q2, securing the top position for two consecutive quarters.

User reviews highlight: 'Using LINE Pay Money for the metro is super convenient,' 'LINE Pay Money is an e-wallet that supports not only payments but also transfers and top-ups. It can link to bank accounts or credit cards,' 'Bill payments are really strong—water, electricity, gas, and tuition fees can almost all be paid via QR code, no need to go to convenience stores,' 'I already use LINE daily, so I want transfers to be fast and hate opening another app. For occasional payments, LINE Pay Money is perfect for lazy users,' 'Automatic top-up and payment from designated bank accounts often come with bonus LINE POINTS, making coffee purchases very cost-effective,' 'The group payment feature is amazing—when traveling, just send a split bill invite, no more hassle with change,' 'Now many night markets and food stalls accept it. Going out for lunch, I don’t need a wallet—just my phone.'

All Pay user reviews: Unlimited All Points redemption, rapid merchant expansion

All Pay and Jko Payment maintain a market share of around 19.3%, forming the second tier. User feedback includes: 'Upgrading from PXPay to All Pay was quick and smooth, and linking my bank account was seamless,' 'I find it very convenient—recent merchant expansion has been quite successful,' 'Occasionally paying utility bills and local taxes comes with bonus rewards, and the interface is smooth to use,' 'The app interface has high visual recognition, and I receive instant transaction notifications, which makes me feel secure,' 'All Points redemption has no complex restrictions—discounts are applied instantly, which feels very tangible,' 'Auto top-up and payment via linked bank accounts work smoothly, eliminating the need for manual transfers.'

Jko Payment user reviews: Supports cross-border payments with Japan’s PayPay, extremely high night market coverage

Users praise Jko Payment for: 'The interface logic is intuitive, and payment notifications are extremely fast—almost instant after scanning,' 'Paying utility bills and local taxes is very convenient, and occasionally getting discount coupons feels rewarding,' 'Free withdrawals to designated banks are great, and sending money to friends is easy,' 'Being able to use PayPay in Japan is a game-changer—no need to carry heavy yen coins,' 'Night market and street food stall coverage is extremely high—going to a night market, I can eat my fill with just my phone and Jko app,' 'Jko’s cashback is actually quite generous—compared to others offering only 1–2% back, Jko often provides high rewards at partner stores,' 'Integration with digital invoice carriers is excellent—scanning the QR code at checkout handles both payment and invoice registration at once.'

LINE Pay Money's strong entry reshapes e-payment rankings and transaction scale

Previously dominated by All Pay, Jko Payment, and iPASS MONEY through Q3 2025, Taiwan’s e-payment market has been dramatically reshuffled by LINE Pay Money’s rapid expansion. The new entrant has disrupted the leading positions of established players.

In Q2 2026, Taiwan’s total e-payment transaction volume reached NT$90.51 billion, a year-on-year increase of 46.0% (up NT$28.52 billion). Notably, LINE Pay Money alone accounted for NT$29.33 billion in quarterly transactions—exceeding the entire market’s year-on-year growth. This indicates that LINE Pay Money is the primary driver behind overall market expansion.

Excluding LINE Pay Money’s contribution, the combined transaction volume of other e-payment providers in Q2 2026 decreased by approximately NT$810 million (1.3% YoY). This suggests that despite apparent market growth, user and merchant traffic is heavily shifting toward this new platform, leaving existing players in a more intense competitive battle for survival.