Han Shen Mega Egg Launches 'Pingtung Specialty Fair'! 39 Brands Gather, 15 First-Time Exhibitors Drive Sales Momentum

Great products head to department stores! To promote Pingtung's agriculture, fisheries, livestock products, specialty goods, and gourmet souvenirs, the Pingtung County Government, together with the Pingtung County Business Development and Investment Promotion Association, has partnered with Han Shen Mega Egg Shopping Plaza to host the '2026 Pingtung Specialty Fair – Good Pingtung Takes the Stage' from today (24th) until October 6 at the 8th-floor Event Hall of Han Shen Mega Egg. The event brings together 39 high-quality Pingtung vendors, including 15 first-time exhibitors, along with outstanding brands awarded this year’s 'Ji Ping Award.' From mountain produce to ocean harvests, traditional delicacies to youth-driven creativity, the fair fully presents Pingtung’s rich and diverse product charm.

The opening ceremony for the '2026 Pingtung Specialty Fair – Good Pingtung Takes the Stage' was held today (24th), attended by Ms. Chang Shu-Chen, Director-General of the Pingtung County Business Development and Investment Promotion Association; Ms. Li Yu-Chen, Director of the Labor and Youth Affairs Department; Mr. Su Mao-Yi, President of the Pingtung County Honorary Instructors Association; exhibitor representative Ms. Lee Tzu-Ying; and Mr. Tomonaga Enshi, Store Manager of Han Shen Mega Egg Shopping Plaza. The 13-day exhibition officially commenced, drawing immediate crowds eager to shop, with bustling vendor booths demonstrating the market appeal of Pingtung brands entering department store channels.

Ms. Chang Shu-Chen, Director-General of the Pingtung County Business Development and Investment Promotion Association, stated that the county government continuously supports local SMEs by developing sales channels and securing orders. Through domestic and international food exhibitions and various promotional events, businesses gain market experience and strengthen their brand capabilities, gradually forming a high-quality, competitive 'Pingtung Team.' This collaboration with Han Shen Mega Egg aims to leverage the mall’s strong customer traffic to help more consumers discover and support Pingtung’s excellent products.

Chang also invited the public to visit during the Mid-Autumn and Teachers’ Day holidays to purchase unique Pingtung items and consider planning a trip to Pingtung. The county is currently running the 'Pingtung Travel & Shop Festival,' where guests staying at designated accommodations before October 31 can enter a lottery with total prizes exceeding NT$14 million, including six luxury cars worth NT$1 million each, drawn monthly. She encouraged visitors to consume and travel in Pingtung, enjoying its delicious food, fun experiences, and great shopping all in one.

This year’s 'Pingtung Specialty Fair' features 39 vendors, with 15 participating for the first time. Last year’s event attracted massive shopping crowds, with some exhibitors humorously calling out, 'Send reinforcements to the cashiers!' With high expectations again this year, vendors hope to reach more potential customers through the department store’s consumer base, enhancing brand visibility and expanding market access.

Ms. Li Yu-Chen, Director of the Labor and Youth Affairs Department, expressed her delight in collaborating with the Business Promotion Association to allow this year’s 'Ji Ping Award' winning brands to enter large physical retail spaces like Han Shen Mega Egg. These award-winning brands reflect young entrepreneurs’ emphasis on product quality and market positioning, showcasing the diverse and promising landscape of youth entrepreneurship in Pingtung. This retail exposure enables young brands to move from being 'seen' to being 'recognized by the market,' directly engaging different consumer groups, gaining practical experience, increasing visibility, and laying the foundation for future expansion.

Mr. Su Mao-Yi, President of the Pingtung County Honorary Instructors Association, thanked the county government and the Business Promotion Association for consistently creating sales opportunities for local businesses. He emphasized that Pingtung’s SMEs operate sincerely and diligently, urging the public to support them through visits and purchases.

Exhibitor representative Ms. Lee Tzu-Ying from Qixing Sandalwood said she appreciates the government and association’s assistance in joining domestic and international exhibitions and channel activities, allowing vendors to gain real-world experience and expand markets. She looks forward to continuing to work with the county and association teams to promote Pingtung brands nationwide.

Participating brands span agriculture, fisheries, livestock, food, souvenirs, cultural-creative goods, and artisan crafts, including Qixing Sandalwood, Yi Xiang Foods, Liu Dui Brewing (Bean Oil Uncle), Da Hua Farm, Da Pu Liangzuo, Yun Shan Orchard, Da Da Honey, Geng Xin Xing (Da Di Enzyme), Tian Ju Farm, Dong Bao Black Pork, Taiwan Nong Health Marketing, Huo Shi Life, Coco Yami Chocolate Workshop, Qing Tian Agriculture (Lemon Uncle), Qin Teng Enterprise (Uncle Big Head), Da Tian Ocean, Dong Da Hsing Fisheries, Fu Yu Bao Biotech, He Xin Farm Cooperative (Farmer’s Craft), Chen Xiang Wang Agriculture, Jin Pin Ting Vegetable & Fruit Cooperative, Shin Yan Hsiang Foods – Mr. Dou Zao, Wan Jin Livestock Farm, and others.

First-time exhibitors include Lu Shi Enterprise (Ai Mian Zu), Taiwan Chang Wen, Qi Cha, Jin Dou Foods (Dou Dou Nong), Yong Da Foods (Honest Farm), Er Qi Hao Sausage, Banana'Ana, Bee Girls, Smile Forest Breathing Gathering Place, and 'Ji Ping Award' winners Ge Lie Tang, Le Son, Yan Cha Zhi, Jiang Ji Zhi Guo, Pingtung Paiwan Winery, Master Nong Specialty Store, Hai Hai Fresh, among others, bringing even more diverse Pingtung specialties.

In addition to product sales, organizers offer multiple consumer incentives. From September 24 to 27, shoppers spending over NT$1,000 in cumulative purchases at the fair can exchange receipts at the service desk for limited gifts at the 'Ji Ping Award Goods' booth: NT$1,000 for a Ge Lie Tang coffee sample pack or Jiang Ji Zhi Guo badge; NT$1,500 for a Hongjia Guava frozen organic guava lemon juice or Hai Hai Fresh Donggang red-tail shrimp flakes; NT$2,000 for a Pingtung Paiwan Winery Mi-Xun millet wine, an 800 NT dollar dining voucher from Le Son, or a Jiang Ji Zhi Guo rice cake canned set; NT$3,000 for a Yan Cha Zhi wild mountain tea set or a PINPIN eco-bag. Quantities are limited.

On October 3 and 4, limited gifts are available: NT$500 in cumulative spending earns a 'Pingtung Travel & Shop Festival' tote bag; NT$1,000 earns three packs of海底捞 tri-flavor hotpot base. Gifts are distributed in order while supplies last.

Additionally, on October 3 (Saturday) and 4 (Sunday) from 2 PM to 6 PM, Han Shen Mega Egg’s 8th-floor Event Hall will host DIY workshops for handmade flower pendants and phone lanyards (NT$200 per person), allowing visitors to enjoy crafting alongside shopping and tasting.

The '2026 Pingtung Specialty Fair – Good Pingtung Takes the Stage' runs from September 24 to October 6 at Han Shen Mega Egg’s 8th-floor Event Hall, featuring Pingtung’s agricultural, fisheries, livestock, specialty foods, souvenirs, and cultural handcrafts—perfect for gifting or personal use. Organizers welcome the public to visit during the holiday and exhibition period, supporting local brands and taking home the authentic flavors of Pingtung.