Parents, Rejoice! From Zero to Twelve: Youdi Partners with Toys 'R' Us Taiwan to Expand Kids' Play Journey

A groundbreaking move shakes the maternal and infant industry: renowned brand integrator Youdi has announced a deep strategic collaboration with Taiwan’s leading toy giant, Toys 'R' Us. Under this partnership, Youdi will fully take over the operation of Toys 'R' Us on all major e-commerce platforms and official online stores, dramatically expanding its target audience from infants aged 0–3 to school-aged children up to 12 years old—allowing parents to keep shopping without interruption.

Figure 1) Dual Power Alliance: Online Shopping Frenzy Meets In-Store Play Experience

With over 35 years of presence in Taiwan, Toys 'R' Us operates 22 physical stores nationwide, serving as a childhood wonderland for countless families. This collaboration focuses on online channels, with Youdi—a company rich in e-commerce expertise—leading product display, promotional planning, and customer service operations on digital storefronts. Meanwhile, physical stores remain under direct management by Toys 'R' Us, preserving the authentic in-person play experience. Parents can now enjoy one-click ordering online while still bringing their kids to stores anytime to touch, test, and play—delivering the ultimate omnichannel service.

Doubled Companionship: From First Bottles to Toy Selection

Previously, most maternal and infant retailers served families only until preschool age. Once children turned three and needed building blocks, board games, or ride-on toys, parents often had to switch to different retailers. Now, Youdi completes this critical puzzle by extending international safety certifications and strict product curation standards into the toy category. From newborn bottles and strollers to educational board games and trending blind boxes, parents can now fulfill every stage of their child’s development within a single trusted online platform—achieving truly seamless integration across parenting journeys.