Embroidery and Alteration Shop "PATCH&PLAY" to Hold "MY CHEER STYLE" Patch Workshop at Chofu PARCO—Now Recruiting Creators!

STORY & Co., Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Taku Hosokawa), under its mission to "pass on experiences," will hold a two-day patch workshop, "MY CHEER STYLE," on Saturday, June 13th, and Sunday, June 14th. This workshop will be planned and managed by "PATCH&PLAY," an embroidery and alteration shop run by the creative community "NewMake."

In line with this project, we are recruiting a small number of patch creators to design original patches based on soccer and cheering motifs.

This workshop is an experiential event where participants can freely customize clothing they bring or items purchased at the venue with unique patches created by various artists. It proposes a sustainable way of enjoying items not just by buying new ones, but by adding a personal touch to what you already own and cherishing it for a long time.

### **■ Patch Workshop "MY CHEER STYLE"**

A workshop where you can create a "one-of-a-kind" custom item using original patches specially made by creators, available only at PATCH&PLAY. Apply them to clothing you bring or to bags and caps available for purchase at the venue. We offer a diverse menu of options to pursue your own style, even if you come empty-handed. This includes not only standard iron-on application but also sewing for extra durability, detachable Velcro processing, conversion to keychains, and even sneaker decoration. *Workshop menu items are subject to change. The latest information will be announced on our official social media.

### **■ Recruitment Background: Turn the Joy of Cheering into a "One-of-a-Kind Outfit."**

The "MY CHEER STYLE" custom experience event, themed around soccer, is coming to Chofu PARCO. This is a place where your illustrations can be turned into patches, sold, and applied to caps, bags, and uniforms by visitors—creating unique cheering items.

We are looking for creators with illustrations that "make you want to cheer," including not only soccer motifs but also cheering scenes, uplifting characters, and positive words.

At PATCH&PLAY, we are updating the very act of mending clothes into an exciting, creative experience. We propose a new lifestyle: "adding value to what you already have." At the core of this is the one-of-a-kind patch, imbued with the creator's passion.

**A small patch can change the future of fashion.**

A patch is not just a component. It is a "magic baton" that updates the story of the garment's owner and fosters new affection. This recruitment is an opportunity to create a space that elevates the experience of "choosing and sewing" into an act of self-expression, together with creators who have their own unique stories. We look forward to partnering with those who will propose the future of fashion with PATCH&PLAY.

### **■ Patch Creator Application Guidelines**

Application Period: From Monday, April 6, 2026, 9:00 PM to Sunday, April 12, 11:59 PM

Number of Positions: A few

Application Requirements: Must be willing to register for the NewMake community (free).

How to Apply: Please fill out the required information on the application form to apply.

Application Details: https://www.instagram.com/p/DWyk9rNmLeK/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Selection Notification: Selected individuals will be contacted by Wednesday, April 15th, at the email address provided during registration.

【Desired Designs】 We are particularly welcoming creators with illustrations of soccer/sports motifs, cheering scenes, and positive images that bring energy. Both new and existing works are welcome.

### **■ Event Details**

Patch Workshop "MY CHEER STYLE"

Planning & Management: PATCH&PLAY produced by NewMake

Dates: Saturday, June 13th & Sunday, June 14th, 2026

Venue: Chofu PARCO 7F Event Space

How to Participate: Details will be announced sequentially on our official social media.

**■ PATCH&PLAY**

A remake brand based in Harajuku that opened in November 2025, bringing the choice of not throwing things away into daily life through "repairing, adding, and playing." A creative store that transforms the relationship with clothes from "consumption" to "co-creation" through patches and alterations.

Store Name: PATCH&PLAY

Location: Harajuku Belle Pia 104 (inside NewMake Labo), 6-6-2 Jingumae, Shibuya-ku, Tokyo

Business Hours: 11:00 AM - 6:00 PM (Irregular holidays)

Instagram: https://www.instagram.com/patchandplay_tokyo/

**■ STORY&Co., Inc.**

Centered on creative work that translates social issues into experiences, we operate the creative community "NewMake," the shop "PATCH&PLAY" which proposes a new relationship with clothes through patches and alterations, and the experience-sharing site "AND STORY." We also support value creation for companies and brands through branding, content production, and design consulting, while also developing initiatives that connect social issues with consumers through the power of creativity, such as planning and promoting sustainable projects.

Company Name: STORY&Co., Inc.

Representative: Taku Hosokawa, CEO

Location: 3F, Nippon Life Marunouchi Garden Tower, 1-1-3 Marunouchi, Chiyoda-ku, Tokyo

Established: 2016

https://storyandco.co/

**【Inquiries regarding PATCH&PLAY/STORY&Co.】**

https://www.storyandco.co/contact