What can you experience at the 'MY CHEER STYLE' workshop?

Participants can customize their own items such as T-shirts, bags, and caps by freely combining 29 original patches designed by creators on the spot.

When and where is the event taking place?

The event will be held at 'Tachikawa PARCO' in Tachikawa City, Tokyo, on June 13 (Sat) and 14 (Sun), 2026, for two days only.

Which creators are participating?

Seven creators, including illustrator Pirako (key visual designer), Nagashi Momo, first-time participant emigraphics, and KINIRU, are participating, some of whom have connections to Tachikawa.

What is the concept of 'PATCH&PLAY'?

The concept is 'Better than new, make it your way.' It aims to provide an experience of updating items you already have by adding new meanings, rather than replacing them with new ones.

What is the theme of this event?

The theme is 'Cheer.' It proposes an experience of wearing support as fashion, reflecting the growing trend of 'otokuyaku' (supporting activities) and the rise of sports culture.

Harajuku's 'PATCH&PLAY' Debuts at Chofu PARCO! Custom Patch Workshop 'MY CHEER STYLE' to be Held June 13-14

Published May 25, 2026 8:00 PM ・ Updated Jun 14, 2026 6:36 AM ・ 3 min read ・ Source: PR TIMES

STORY&Co. Inc. will host 'MY CHEER STYLE' at Chofu PARCO on June 13-14, 2026. This first off-site event by the Harajuku embroidery shop 'PATCH&PLAY' offers a hands-on customization experience as part of a soccer cheering project. Featuring 29 types of patches by 7 creators, participants can express their unique cheering style.

STORY&Co. Inc. (CEO: Taku Hosokawa), which holds the mission 'Turning experiences into a baton,' will host the interactive patch workshop 'MY CHEER STYLE' at Chofu PARCO (Chofu City, Tokyo) on June 13th (Sat) and 14th (Sun), 2026. The event is part of the 'SOCCER CHEER DAY' soccer support project.

This marks the first off-site event for 'PATCH&PLAY,' an embroidery and repair shop based in Harajuku. The event is a participatory workshop themed around 'support,' merging fashion, culture, and creator talent. Seven creators, including those with ties to the Chofu area and others selected through a nationwide public call, are participating. The key visual was created by the popular illustrator Pirako, capturing the excitement of cheering in a pop art style.

At the venue, a total of 29 types of original patches by creators will be available, alongside popular patches from the main shop. Participants can bring their own items—such as T-shirts, bags, and caps—and freely combine patches to customize their own 'cheer style' on the spot. Against the backdrop of the growing 'fandom' (oshi-katsu) and sports culture, 'MY CHEER STYLE' proposes a new experience where one wears their supportive emotions as fashion.

'PATCH&PLAY' emphasizes the philosophy, 'Rather than original state, your own state.' Instead of replacing old items with new ones, they provide an experience to update cherished items with new breath and meaning, visualizing one's personal passions and stories.

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Source: PR TIMES
Category: Event

Harajuku's 'PATCH&PLAY' Debuts at Chofu PARCO! Custom Patch Workshop 'MY CHEER STYLE' to be Held June 13-14

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