What is the 'MY CHEER STYLE' event?

It is an experiential customization workshop held as part of the soccer support event 'SOCCER CHEER DAY' at PARCO Chofu, where you can use embroidered patches.

When and where is it held?

It will be held on June 13 (Sat) and 14 (Sun), 2026, at PARCO Chofu.

What is included in the workshop?

The participation fee of 3,300 yen (tax included) covers one creator patch, two sub-patches, and iron-on attachment service.

When does reservation start?

Reservations began at 10:00 on May 29, 2026.

Can I customize items I bring?

Yes, you can bring in personal items such as T-shirts, bags, caps, and shoes for customization.

PATCH&PLAY Launches First Pop-up at Chofu PARCO: 'MY CHEER STYLE' Workshop Reservations Open

Published May 29, 2026 10:00 AM ・ Updated Jun 14, 2026 4:50 AM ・ 3 min read ・ Source: PR TIMES

STORY&Co. will host its first off-site workshop, 'MY CHEER STYLE,' at Chofu PARCO on June 13-14, 2026, as part of the 'SOCCER CHEER DAY' event. Participants can create personalized items.

STORY&Co. (HQ: Chiyoda-ku, Tokyo; CEO: Taku Hosokawa), a company dedicated to the mission of 'passing on experiences,' will host the experiential patch workshop 'MY CHEER STYLE' on June 13th (Sat) and 14th (Sun), 2026, within Chofu PARCO's soccer-themed project 'SOCCER CHEER DAY.' Reservations for the workshop will begin on May 29th (Fri) at 10:00 AM.

This marks the first off-site event by the Harajuku-based embroidery and repair shop, 'PATCH&PLAY.' Under the theme of 'cheering,' the workshop integrates fashion, culture, and creators. The venue will feature 29 types of original patches created by seven artists—including those with ties to the Chofu area and those selected through a nationwide open call—along with approximately 100 popular patches. Participants can bring their own items, such as T-shirts, bags, and shoes, and customize them with their favorite patches.

The workshop fee covers one creator patch, two sub-patches, and on-site iron-on service. Additional options, such as shoe customization and key charm processing, are also available. Based on the concept 'More than just a fix, make it your own,' the event provides a one-of-a-kind customization experience. An SNS campaign will also be conducted for attendees.

FACT BOX

Source: PR TIMES
Category: Event
Organizations: STORY&Co.
Products / services: MY CHEER STYLE / PATCH&PLAY

PATCH&PLAY Launches First Pop-up at Chofu PARCO: 'MY CHEER STYLE' Workshop Reservations Open

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY