Nikkei Inc. implements Studio, achieving a 600% increase in monthly UB for 'NIKKEI OFFICE PASS'

Studio, Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Jo Ishii) announced that its no-code Web production platform 'Studio' has been implemented as the service site for 'NIKKEI OFFICE PASS', a workspace service operated by Nikkei Inc. (Headquarters: Chiyoda-ku, Tokyo).

With this implementation, website updates, which previously required outsourcing to external development companies, can now be handled directly in-house, leading to a significant reduction in update lead times and strengthening the content production structure.

About the client

Nikkei Inc. is a major media company founded in 1876. Centered on the 'Nikkei' newspaper, it provides a wide range of information services, including magazines, books, digital media, and database services.

The marketing team of 'NIKKEI OFFICE PASS', a workspace service operated by the company, implemented Studio. NIKKEI OFFICE PASS is a service that allows users to utilize over 1,500 workspaces across 47 prefectures in Japan without reservations, simply by checking in with a 2D code, supporting flexible working styles for companies.

Background of implementation

In the operation of the NIKKEI OFFICE PASS service site, the following needs existed:

- Website updates and corrections required outsourcing to external development companies, resulting in a lead time of half a month to one month for even minor changes, making timely information dissemination difficult. - SEO article postings were limited to about one per month, and a structure was needed to execute content marketing measures continuously and systematically. - The marketing PDCA cycle was stagnant, and a need existed to establish an environment where necessary content could be published at the required timing.

Based on these circumstances, after comparing multiple tools, including open-source CMS, the company chose Studio because it can be operated without coding knowledge and meets high security standards.

Implementation effects

After implementing Studio, the following effects were achieved:

- The lead time for website updates and corrections was reduced from the previous half-a-month to one month to same-day response. - The number of SEO article postings increased from about one per month to nearly 20 per month, establishing a structure to continuously execute content marketing measures. - The number of monthly unique browsers (UB) increased by 600%.

About Studio

'Studio' is a domestically developed AI-powered Web production platform. It enables the construction, publication, and operation of high-quality websites comparable to scratch development in a one-stop manner, and is utilized by various companies and organizations, including government agencies, listed companies, and startups.