Customer's "Mispronunciation" Officially Adopted. Total Studio FOSSETTE Renames to "Total Studio Pochette" from April 1st Today.

Studio Ai Co., Ltd. (Headquarters: Kure City, Hiroshima Prefecture, Representative Director: Shintaro Aikawa), which operates photo studios in Hiroshima, Okayama, Kumamoto, and Fukuoka, announces that its photo studio brand "Total Studio FOSSETTE" will change its brand name from "Total Studio FOSSETTE" to "Total Studio Pochette" today, April 1, 2026.

Background of the Renaming: A Heartfelt Plea from On-site Staff

Since its establishment, the name "FOSSETTE" (meaning dimple) has been cherished by many customers, embodying our desire to value family smiles. However, for many years, we have faced a serious problem on-site: customers and business partners consistently mistaking our name, saying "You're Pochette-san, right?" Staff members have voiced their frustration, saying, "We've reached our limit. It would be so much easier if we just changed it to Pochette..."

In response to this, the management board decided to change the brand, stating, "It's most important that customers can easily call us. Let's go with Pochette from today!"

Staff Voice

Staff members who are constantly mindful of the pronunciation of "Fo" and "Se"

Customer Voice

Customer needs confirmed through market research

Meeting Scene

Explanation of the situation to the president by members from each department

Meeting Scene

The president listening to explanations from employees and staff

Moment of renaming decision

Today Only! Full Operation as "Pochette"

On this first day of the renewal, each store will fully embody the "Pochette" worldview.

All staff will wear "Pochettes" while serving customers: All staff members will wear colorful and pop pochettes and greet customers with a smile.

Complete transition in in-store service: All stores will uniformly respond with "Welcome, this is Pochette [Store Name]!"

Signboards also completed for "Pochette": Store signboards have been replaced with "Pochette" to improve visibility.

In-store tools production completed: In-store flyers have also been produced with the "Pochette" name.

New jingle "♪ Pochette's Shichi-Go-San!" unveiled: The familiar sound logo used in commercials has also been changed to Pochette. The well-known TV commercial video has also been updated.

[Video Now Available]

Documentary footage tracing the story behind the renaming can be viewed here.

https://youtube.com/shorts/z6scH8nAw4Q

Watch the new commercial here

https://youtu.be/w9B1tkp5128

*Today is April 1st, April Fool's Day.

From tomorrow, April 2nd, we will once again operate as "Total Studio FOSSETTE," capturing the shining moments of your lives. We kindly ask for your continued patronage (with the correct store name).