Announcement of 2026-2027 Season First Kit Design and Sales Launch

Sint-Truidense V.V. (hereinafter STVV) announces the unveiling of the first kit design and official kit sponsors for the 2026-2027 season. Sales will commence today, July 15, 2026, at 17:30 JST, via the official STVV online shop.

First Kit Design

Concept video available here

Concept

The 2026-2027 season kit is designed around the theme 'Canaries Always Move Straight.'

It symbolizes the straightforward character of the people in Haspengouw (Groot-Haspengouw), STVV's hometown, through a linear design. Based on a utilitarian aesthetic, a bold straight blue stripe adds a vintage touch. This 'straight line' also carries a sporting message: the club's firm determination to carry forward last season's momentum directly into this season for further growth. Additionally, these lines represent the various destinations STVV will travel to across Europe this season as they compete in UEFA competitions, not only within Belgium but beyond. A 'compass' motif is placed at the neckline, symbolizing the journey ahead and the shared mission with fans to discover new destinations together.

Official Supplier

For the second consecutive season, OLYMPIC, based in Haspengouw—the club's hometown—will serve as the official kit supplier.

2026-2027 Season Kit Sponsors

◼️ Shirt

Maruhan Higashi Nihon Company, Ltd. (Chest)

DMM.com LLC (Abdomen)

Japannet Holdings Corporation (Right Clavicle)

CCH Corporation (Left Clavicle)

Star Casino (Right Sleeve)

Investcore Japan Corporation (Left Sleeve)

All Ads Corporation (Back)

Kakuichi Corporation (Right Hem)

Oliverhood Corporation (Left Hem)

Peppermill & Friends (Waist)

◼️ Pants

SepTeni Corporation (Right Front Thigh)

PAULI BETON (Left Front Thigh)

Taiyo Kikaku Corporation (Left Back Thigh)

Sales Information

The first kit will be available for purchase through STVV's official Belgian online shop and fan shop.

• Online Shop

Sales begin today, July 15, 2026, at 17:00 JST

https://shops.topfanz.com/nl/clubs/be/stvv/

• Fan Shop

Sales begin today, July 15, 2026, at 20:00 JST

[About Sint-Truidense V.V. (STVV)]

Founded in 1924, STVV is a football club competing in the Belgian Pro League Division 1. In November 2017, DMM.com LLC acquired management rights. In 2018, Takaoyoshi Tateishi, former General Manager of FC Tokyo, was appointed Chief Executive Officer (CEO). The club's strategy is built on five pillars: strengthening the first team, enhancing the academy, developing new business models, stadium expansion, and technological innovation through IT integration. Players include Ryotaro Ito (formerly Albirex Niigata), Reo Brian Kokubo (formerly SL Benfica), Shogo Taniguchi (formerly Al-Rayyan SC), Kaito Matsuzawa (formerly V-Varen Nagasaki), Taiya Hata (formerly Shonan Bellmare), and Shion Shinkawa (formerly Sagan Tosu). In the 2025-26 season, STVV finished 3rd with 43 points (22 wins, 5 draws, 13 losses; goal difference +15; 61 goals scored, 46 conceded) and placed 3rd in Playoff 1. It has secured qualification for a UEFA competition, marking the first time a Japanese-owned club has achieved this milestone.