Digital Trends Adopts 'Jirei no Pro' to Strengthen 'Reason to be Chosen' Through Case Study Content

An interview article has been released featuring Digital Trends Co., Ltd., which implemented the 'Jirei no Pro' case study production service provided by Suisei Co., Ltd., a company focused on enhancing marketing productivity through 'AI x BPO.'

The web marketing industry is highly competitive, and services often become commoditized. Digital Trends faced the challenge of 'individual dependency,' where consultants' achievements were not shared internally, hindering their use in sales. Additionally, without a dedicated function for case study production, the task was often deprioritized due to daily workloads.

Digital Trends chose 'Jirei no Pro' because it allowed for a 'small start' according to their budget and offered a system where a Project Manager (PM) handles everything from scheduling to manuscript review. The deciding factor was that the service acted as a partner proposing solutions to organizational issues rather than just an outsourcing vendor.

Since the implementation, the company has been able to present similar case studies to prospects, helping them form a clear image of the service's value. The interview process also served as an opportunity to strengthen relationships with clients and boosted internal motivation. Hiroto Horikoshi, Executive Officer at Digital Trends, described it as a 'trump card for optimizing sales costs.'