SuiSui Inc. (Headquarters: Nasushiobara City, Tochigi Prefecture; CEO: Keiichiro Sato), provider of the restaurant fast-pass service 'SuiSui,' has strengthened its collaboration with the 'Smile Coupon' project, which aims to revitalize food through donations, and launched a special website on May 20, 2026. In this initiative, a portion of the fees from SuiSui fast passes is donated via Smile Coupon to support child cafeterias and disaster relief activities in Osaka Prefecture and beyond.
Background and Purpose 'Smile Coupon' is a project promoted by the Osaka Convention & Tourism Bureau. It provides a mechanism for users to contribute to society while enjoying meals, with a portion of coupon fees donated to funds such as the Osaka Children's Bright Future Fund and the Noto Peninsula Earthquake Relief Fund. 'SuiSui' is Japan's first fast-pass service for restaurants, allowing users to enter popular eateries without waiting by purchasing web tickets, thereby contributing to reduced queues and improved customer experience.
Through this partnership, users can participate in donation activities simply by purchasing a SuiSui fast pass at participating restaurants, realizing a new dining experience that bridges queue elimination and social contribution.
Special Website Details Website URL: https://smile-coupon.com/special/suisui Launch Date: May 20, 2026 (Wednesday) Donation Method: A portion of the fee from each SuiSui fast-pass purchase is donated through the operating company of Smile Coupon. No additional registration or procedures are required from users. Donation Destinations: Funds are allocated to organizations designated by Smile Coupon, such as the Osaka Children's Bright Future Fund and the Noto Peninsula Earthquake Relief Fund.
Expected Effects Improved User Convenience: Users can continue to shorten wait times at popular restaurants with the fast pass while simultaneously contributing to society. Compatibility of Regional Economy and Social Contribution: Donations help support children and earthquake reconstruction, contributing to resolving local social issues. Contribution to SDGs: By combining dining enjoyment with donations, the initiative boosts the achievement of Sustainable Development Goals (SDGs).
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: SuiSui / Smile Coupon