2 Products Born from Over 100 Internal Ideas! New Business Program "Spark" LP Released

Sun* announces the launch of the official landing page for its new business program "Spark," which aims to "overcome uncertainty through the multiplication of diverse talents and repeated trials."

From this project, which started in December 2024, two products have already been released in beta and are undergoing market value validation.

▶ Spark LP: https://sun-spark.jp

Background and Purpose of "Spark" Launch

Sun* has supported companies in new business creation and DX, centered on BTC (Business, Tech, Creative). "Spark" is a mechanism launched not only to support clients but also to further advance Sun*'s vision of "value creation." It aims to establish new businesses based on individual employee ideas and aspirations, creating a state where businesses can be continuously and sequentially generated without relying on chance or a select few talents.

Two Products Already Released in Beta

In "Spark," over 100 ideas have been submitted by members to date. Through a rigorous and rapid validation process based on a unique "stage league system," six projects have now advanced to the business validation phase.

The biggest feature is the immediate on-site validation using PoC/MVP, leveraging Sun*'s strength in internal BTC (Business, Tech, Creative) resources, rather than just theoretical discussions. As the first phase of this, the following two products, "Ailla" and "BeCraft," have already released their beta versions and begun market value validation.

Ailla

This product uses AI to support hypothesis testing and service design in new businesses.

By inputting business ideas and prerequisites, AI structures business hypotheses, automatically extracts key issues, and accelerates the hypothesis testing cycle.

Details here: https://sun-asterisk.com/news/pressrelease/5293/

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