Suntory Beverage & Food Ltd. will begin rolling out the second TV commercial for 'Guilty Soda NOPE,' titled 'Prisoners' Summer,' nationwide from Saturday, July 18, 2026.

'Guilty Soda NOPE' (hereinafter 'NOPE') is a 'habit-forming guilty soda' designed for people who normally live mindfully about health and relationships but occasionally indulge their desires to 'dissolve' stress. Launched on Tuesday, March 24, it surpassed 55 million cumulative shipment units within 50 days of release and has generated significant buzz on social media.

This new TV commercial is the second installment following the 'Guilty Prison' spot that premiered in March. Joining returning cast members Toma Ikuta, Oji Suzuka, and Anthony, Lily Franky appears as a new prisoner, elevating the campaign's impact. Set in an outdoor worksite under the scorching sun, the ad showcases the unique charm of 'NOPE' through a cast of colorful characters. Watch for Lily calmly reflecting on the essence of life with adult composure, Toma freely indulging his desires with a sip of 'NOPE,' Oji, captivated by Toma's fierce struggle with other prisoners over 'NOPE,' finally unleashing his own desire and lunging toward a massive, ice-cold pile of 'NOPE,' and Anthony briefly crossing the worksite.

New TV Commercial Overview

・Title: 'Prisoners' Summer' (30 seconds)

・Cast: Toma Ikuta, Oji Suzuka, Lily Franky, Anthony

・CM Music: 'Fujiyama' by Denki Groove

・Broadcast Start Date: Saturday, July 18, 2026

・Broadcast Area: Nationwide

・CM Video URL: https://www.youtube.com/watch?v=8c5Gk4UzBGo

New TV Commercial Story

Under the blazing sun at an outdoor worksite, prisoners gulp down 'NOPE' during a break. Oji watches them from a seated position. Lily approaches and offers him a 'NOPE,' but Oji declines, saying, 'Drinking too much sweet soda is also a sin.' To this, Lily replies, 'What a waste. Life is fleeting. You think you're young, but before you know it, it's over. Leap toward what you desire.' Suddenly, Oji notices Toma fiercely fighting with other prisoners to grab 'NOPE.' Seeing Toma豪快に down the drink, mesmerized by its addictive quality, and getting swept up in the whirlpool of guilty soda, Oji releases his own desire and reaches out with full force toward the massive, ice-cold mountain of 'NOPE.' Enjoy this work that celebrates living authentically and instinctively as a human, through Toma and Oji's expressions of unleashed desire, Lily's calm demeanor, and Anthony's fleeting appearance.

Filming Episodes

Filming took place on a set designed to resemble an outdoor worksite. Soil, grass, and work tools were arranged to recreate the space where prisoners perform labor, creating a realistic and immersive filming environment. Lily, Oji, Anthony, and Toma entered the studio in prison uniforms, with makeup applied to give their faces a dusty appearance. The costumes and makeup enhanced the realism of the CM's world. Lily, participating in the CM for the first time, collaborated closely with Oji and the crew, earning praise on set for his natural dialogue and commanding presence in the scene where he speaks to Oji. Anthony, who appeared in the first CM and makes a brief appearance this time, lightened the mood by joking, 'No one suits the prison uniform better than me.' Toma boldly portrayed a scene where he fiercely clings to 'NOPE' while being jostled by surrounding prisoners, creating a powerful and memorable moment as his desire intensifies.

New TV Commercial Music

The music for the new TV commercial is 'Fujiyama' by Denki Groove, the same as the previous installment. It was specially reconstructed by Takkyu Ishino for this CM.

※ 'Fujiyama': A live staple track from the fifth album 'VITAMIN,' released in 1993.

Campaign Offering 'GuilT' T-Shirts That Affirm Daily Guilty Pleasures Starts July 16

We have developed 35 types of original 'NOPE' T-shirts, nicknamed 'GuilT,' that affirm everyday guilty thoughts and actions such as 'French fries are vegetables too,' 'Maybe every day this month can be cheat day,' and 'Joining the gym often feels like the goal itself.' Purchase 'NOPE' to earn points and participate in the 'Choose from All 35 Types and Win a GuilT!' campaign.

【Campaign Overview】

Application Period: Thursday, July 16, 2026, 9:00 AM – Monday, August 31, 2026, 11:59 PM

How to Enter: Scan the QR code on the label of the PET bottle or can to collect points and apply

Number of Winners: 1,000

▽ Campaign URL

For details on how to apply, please visit the following URL:

https://beverageandfood.direct.suntory.co.jp/pages/nope-guil-t

Suntory's Apparel Pop-Up in Shibuya! Event Where You Can See 'GuilT' T-Shirts Up Close!

To commemorate the launch of the 'Choose from All 35 Types and Win a GuilT!' campaign, Suntory will host a 'GuilT' pop-up event at Shibuya Scramble Square. This is a perfect opportunity to see all 35 types of 'GuilT' T-shirts, which are only available to campaign winners. At the event venue, we will offer 'NOPE' samples to those who vote for their favorite design. Whether you're already addicted to 'NOPE' or haven't tried it yet, please take this chance to sample it.

【Event Overview】

Dates: Sunday, July 19 and Monday, July 20 (National Holiday), 2026, 11:00 AM – 7:00 PM

Location: 1F Event Space, Shibuya Scramble Square

※ Sample distribution is limited in quantity.

※ Please refrain from contacting the facility directly.

Cast Profiles

Toma Ikuta

Born in 1984. Gained attention after appearing in NHK's 'Tensai TV-kun' in 1996, then in the drama 'Hanazakari no Kimitachi e ~Ikemen♂Paradise~' (2007). He has since starred in numerous works, including the drama 'Maou' (2008), films 'Bokura ga Ita' (2012), 'Noutou' (2013), 'Sensei!... Suki ni Natte mo Ii Desu ka?' (2017), 'Yūzai' (2018), the drama 'Ore no Hanashi wa Nagai' (2019), the film 'Kassui' (2023), the stage play 'Basarao' (2024), the 'Mogura no Uta' film series, and the drama 'Panda Yori Koi ga Nigatena Watashitachi' (2026). Additionally, he has appeared in taiga

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン