Japan Race Promotion (JRP, Headquarters: Chiyoda-ku, Tokyo; President: Yoshihisa Ueno), which operates the premier domestic motorsport series, the All-Japan Super Formula Championship (SUPER FORMULA), currently being held from May 22 (Fri) to 24 (Sun) at Suzuka Circuit (Suzuka, Mie Prefecture), has announced an official partnership with ADAL (Headquarters: Hakata-ku, Fukuoka; President: Ryu Takeno). ADAL is a commercial furniture manufacturer with a 74-year history, supplying furniture to restaurants, hotels, and offices. This partnership aims to create spaces that enhance the value of SUPER FORMULA.
<Official Partnership 'SUPER FORMULA x ADAL'>
Initiatives for Spatial Creation through Partnership
JRP has consistently aimed to create environments worthy of top-tier domestic motorsports, including press conference venues following qualifiers and finals, as well as lounges for partners and guests. By welcoming ADAL, a manufacturer specializing in bespoke furniture with its own production facilities and 74 years of experience, JRP will advance efforts to improve visitor experience and event value through sophisticated spatial design.
As the first phase of this initiative, ADAL has developed sofa benches for the official press conference venue at Suzuka Circuit, where rounds 4 and 5 are taking place.
<About ADAL>
A commercial furniture manufacturer established 74 years ago with the mission to 'support human life through furniture and provide richer, more comfortable spaces.' Catering to restaurants, hotels, and offices, the name ADAL is derived from 'ADviser for Amenity Life.' The company operates 14 locations nationwide, including its Fukuoka headquarters, and maintains one of the industry's largest factories employing over 100 craftsmen. It meets national needs through its own e-commerce site and live-format showrooms in Fukuoka, Tokyo, and Osaka.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: SUPER FORMULA