Supporting a Disaster-Stricken Tottori Sake Brewery: 'Chiyomusubi Sake Brewery x Welcome Bar Lucky Day' Event at Super Hotel Yonago Ekimae on June 6, 2026

Super Hotel Co., Ltd. (Headquarters: Osaka, President: Kensaku Yamamoto), known for its 'Natural, Organic, Smart' hotel concept, will host a special one-night sake event, 'Chiyomusubi Sake Brewery x Welcome Bar Lucky Day,' at Super Hotel Yonago Ekimae in Yonago City, Tottori Prefecture, on June 6, 2026, from 5:00 PM to 10:00 PM.

This event is designed to provide guests with an authentic taste of the Tottori region. Many Super Hotel locations, including the Yonago Ekimae branch, offer a popular daily 'Welcome Bar' featuring local sake and soft drinks. For this special occasion, a 'Chiyomusubi Special Zone' will be set up, offering tastings of limited-edition sake made with the rare 'Goriki' rice, along with insights from the brewers themselves.

The Chiyomusubi Sake Brewery suffered significant damage, estimated in the millions of yen, during the Shimane-Tottori earthquake in January 2026. Super Hotel organized this event to support the local business. The event will feature various sake tastings, including those made with 'Goriki' rice, summer sake released in late May, and special cocktails. 'Goriki' is a rare, indigenous Tottori rice variety that was once on the verge of extinction but was successfully revived. Super Hotel hopes this event will encourage guests to visit the Chiyomusubi brewery in Sakaiminato, fostering further regional revitalization.