Ladies Svenson Opens First Wig Specialty Store in Fuchu City, "Ladies Svenson Fuchu Foris Shop," on the 2nd Floor of "Foris Specialty Store Street" on July 3rd!

Svenson Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO Yoshinori Kodama), a hair care manufacturer, announced that its Ladies Division will open a wig specialty store, "Ladies Svenson Fuchu Foris Shop," on July 3, 2026, within the commercial facility "Foris Specialty Store Street" in Fuchu City, Tokyo.

The Svenson Ladies Division provides products and services that support beauty at all life stages, valuing women's "individuality." Their wigs combine fashion and functionality, offering a wide variety of designs to address concerns related to age and lifestyle.

The "Ladies Svenson Fuchu Foris Shop" opening this time marks the first permanent store in Fuchu City. Located on the second floor of the "Foris Specialty Store Street" commercial facility in front of Fuchu Station, the store boasts excellent accessibility.

The store's interior features a calm impression based on white and wood grain. The design allows for a natural view of the store's interior without partitions or barriers, creating an open atmosphere where customers visiting the facility can easily stop by during their daily shopping or outings.

On the other hand, for consultations and fittings, privacy is fully considered, with two private booth rooms located at the back of the store. Despite being within a commercial facility, a space has been prepared where customers can calmly consult and try on wigs without worrying about their surroundings.

From fashion wigs to medical wigs, a wide range of wig types are displayed, including ready-made, semi-custom, and custom orders, with different price ranges and uses. We will help you achieve "your own beauty" for all occasions, from daily use to special days.

In addition, special opening commemorative prices for wigs will be offered, along with attractive campaigns such as gifts for those who try on wigs and benefits for wig purchases.

"Ladies Svenson Fuchu Foris Shop" Store Overview

Address: Foris Specialty Store Street 2F, 1-41-1 Miyacho, Fuchu City, Tokyo

Phone Number: 042-306-9988

Business Hours: 10:00 - 20:00

Regular Holidays: Subject to the facility's closing days

Access: 1 minute walk from Keio Line Fuchu Station South Exit, 5 minutes walk from JR Nambu Line/Musashino Line Fuchu-Honmachi Station

Grand Opening Campaign Details

Period: July 3, 2026 (Fri) - August 2, 2026 (Sun)

Contents:

1 Limited Quantity! Grand Opening Special Price Wigs Sale

2 Wig Fitting Bonus

Receive a free "Trinity" anti-static folding brush (※1) for trying on a wig.

※Ends when supplies run out.

3 Wig Purchase Bonus (※2)

10% off wig products (※3)

¥5,500 (tax included) off per unit when trading in an old wig (※4)

※2: Applicable for wig purchases of ¥110,000 (tax included) or more. ※3: Excludes Grand Opening Special Price Wigs. ※4: Up to 2 units per person, can be combined with other discounts.

● Other Purchase Support

Medical Support Discount: Patients undergoing cancer treatment such as chemotherapy receive a 20% discount on wigs from the regular price.

Fuchu Foris Shop Manager's Comment

Many people have psychological barriers regarding wig stores, such as "I'm interested but hesitant to enter" or "I don't want to be seen trying on or consulting." Considering this background, this store emphasizes "creating an environment where customers can choose at ease" with the concept of balancing "ease of entry" and "ease of consultation." While the store has an open layout, consultations and fittings are conducted in two fully private booths, allowing customers to use the facilities with peace of mind without worrying about their surroundings.

About Ladies Svenson Shops

Ladies Svenson wig specialty stores are based on the concept of "Find your own style that makes you want to stop by." To make experiencing wigs more accessible, we offer a wide range of wigs from fashion to medical use in an open space. Private rooms are also available for customers to browse products at ease, and professional wig advisors provide support from hair concerns to fittings, consultations, and purchases, delivering a hairstyle experience that fulfills "the self you want to be" to all women.

About Ladies Svenson Services

We provide products and services that support beauty at all life stages, valuing women's "individuality." Fashion wigs pursue "beauty that fulfills your individuality" and offer a variety of designs tailored to age and lifestyle. For those undergoing cancer treatment, we provide high-quality medical wigs (JIS certification number JIS S 9623) to ensure peace of mind in daily life, achieving a natural appearance and comfortable wear. We also strive to improve patients' QOL (Quality of Life) through hair care menus that support hair regrowth after treatment, sales of necessary items during treatment on our official online store "PreSta," and operation of the information site "Massel" for cancer patients. Furthermore, we provide a wide range of support, including distributing "Hair Loss and Appearance Care Manuals" to hospitals nationwide and providing information to medical professionals through the appearance care information site "Apipla."

Company Overview

Company Name: Svenson Co., Ltd.

Address: 17F, Ark Mori Building, 1-12-32 Akasaka, Minato-ku, Tokyo, P.O. Box 510

Founded: February 3, 1984

Representative: Yoshinori Kodama, President & CEO

Business Activities: Manufacturing, sales, and beauty services for men's wigs; manufacturing, sales, and beauty services for women's wigs; sales of hair care products.