Switch Media Launches 'In-House Roadmap Diagnosis' to Visualize Bottlenecks in Digital Ad Operations

Switch Media, developer and operator of the AI advertising data platform 'Cross Media Insights' and 'TVAL,' has launched the 'In-House Roadmap Diagnosis' as a new service under its 'In-House Drive' brand. This tool visualizes current challenges for companies aiming to bring digital advertising operations in-house. Through the diagnostic results, advertisers can identify why their in-house transition is stalling across five specific types and immediately confirm the priority actions they should take.

The 'In-House Roadmap Diagnosis' is designed for companies considering or promoting the in-housing of digital ad operations. By answering a few questions in just a few minutes, users can identify the root causes of stagnation, receive a prioritized list of challenges, and get a concrete action plan. The results also suggest necessary areas of support.

As technology democratizes digital advertising operations, more companies are considering in-housing. However, many face hurdles such as not knowing where to start or being unable to prioritize tasks. Through 'In-House Drive,' Switch Media has supported various phases of in-housing, including organizational structure, agency transitions, and operational improvements. They found that the causes of stagnation vary, ranging from delays in management consensus and ambiguous investment decisions to a lack of internal skills, underdeveloped data infrastructure, and over-reliance on existing agencies. Without identifying the root cause, companies risk wasting time and budget. This diagnostic tool was developed to help companies objectively assess their current status and determine their first move.

The service identifies five challenge types: 'Direction Not Established,' 'Investment/Consensus Not Established,' 'Insufficient Execution Structure,' 'Operational Infrastructure Not Ready,' and 'Agency Transition Risk.' Based on the results, it provides short-term and mid-term action plans and clarifies the division of roles between the company and external support. Switch Media aims to help companies overcome the 'first wall' of in-housing through this service.