Mysterious Energy Drink "Ehtel" Pop-Up Event Tickets Now On Sale. Beyond This Point, Only For Those Who Have Drunk It.

Tickets are now on sale for the pop-up event "Ehtel - \"Release\" Party -" to commemorate the launch of the energy drink brand Ehtel.

This event is a limited-time pop-up held at Shibuya Stream Hall.

The 4th floor will feature a pop-up store offering Ehtel tastings and original merchandise sales. On the 5th and 6th floors, you can experience a completely new form of interactive exhibition, weaving together sound and light spatial design with the theme of "stimulation."

Pre-opening of the 4F Pop-Up Store Decided

Prior to the main event, the 4F pop-up store will have a pre-opening for three days from Saturday, July 18, 2026, to Monday, July 20, 2026. During the pre-opening period, Ehtel will be distributed free of charge to the first 100 visitors each day.

In addition to selling original merchandise, a photo spot where you can enjoy Ehtel's brand visuals will also be available at the venue. The hashtag for social media posts is "#刺激エテル" (#StimulationEhtel).

These three days offer an opportunity to get your hands on Ehtel ahead of the main event and experience the brand's worldview through merchandise and photo opportunities.

Comment from Mr. Kirimura, Ehtel Product Planning and Brand Strategy Manager

Regarding the launch of Ehtel, Mr. Kirimura, Ehtel Product Planning and Brand Strategy Manager at UKAB Lab., which is involved in the project, commented as follows:

Ehtel is an energy drink characterized by its stimulating sourness. In addition to the impact of its taste, we aimed to create a memorable product through its visuals. We hope it becomes something that injects a different sensation into the routine of everyday life. Please enjoy the surprise the moment you drink it and the lingering aftertaste. Don't overthink it; we want you to experience it with just one sip first. We hope to bring new stimulation to your ordinary daily life.

Apparel Items from Original Merchandise to be Released First

Original merchandise reflecting the world of Ehtel will be sold at the venue and online shop. In the second release, apparel items from this collection will be previewed.

What will be unveiled this time are items such as T-shirts incorporating Ehtel's logo and graphics, allowing you to enjoy the event's worldview in your daily life.

4 types of T-shirts (Sizes: S/M/L/XL, Tax included: 3,300 yen)

Socks (Sizes: Men's/Women's, Price: Tax included: 1,650 yen) Cap (Tax included: 3,080 yen)

Ticket Information

Tickets are on sale on the official website and various ticket sites.

https://ehtel.ukab-lab.com/#section-ticket-purchase-panel

Advance

Same Day

General

2900 yen

3200 yen

Student Discount

2500 yen

2800 yen

Elementary and Junior High School Students

1400 yen

1600 yen

Under Elementary School Age

Free

Free

Disability Discount

1600 yen

1900 yen

Tickets are designated by entry time slot. Please enter within your designated time slot and enjoy the venue at your own pace.

Event Overview

Event Name: Ehtel -"Release" Party- Produced by SWAG

Dates: Wednesday, July 22, 2026 - Friday, August 28, 2026

Venue: Shibuya Stream Hall

Opening Hours: Sun-Thu 11:00 - 21:00 (Last entry 20:00) Fri-Sat 11:00 - 22:00 (Last entry 21:00)

Ticket Details: https://ehtel.ukab-lab.com/#section-ticket-purchase-panel

Organizer: UKAB Lab.

Production & Direction: SWAG Inc.

Event Official Website: https://ehtel.ukab-lab.com/

*This event is an experiential entertainment content that includes fictional elements. The characters, organizations, and settings in the story include directorial expressions.

SWAG Inc., as a creative company of the Shin-Unity Group, handles the planning, production, and direction of diverse spatial experiences, including projection mapping, immersive content, exhibitions, commercial facilities, and art projects.

This event is one of the Shin-Unity Group's initiatives for experiential entertainment for general visitors, leveraging its expertise in spatial design.