New Color Contact Lens Brand "Aturia" Launches with Silicone Hydrogel x Non-Rotating Water Light! POP-UP Event in Harajuku to Experience Lenses Before Release! Clear Missions to Win All 4 Colors x 2 Lenses Each (Total 8 Boxes)

T-Garden Co., Ltd. (Head Office: Shibuya-ku, Tokyo, President and CEO: Shinya Yamamoto) will hold the "Aturia DEBUT POP-UP" from August 7 (Fri) to August 9 (Sun), 2026, to allow early experience of the brand's world view prior to the launch of the new color contact lens brand "Aturia".

At the venue, we have prepared a variety of content that allows you to fully enjoy the world of Aturia, including a special preview experience where you can try on and test the lenses before they are released, luxurious gifts exclusive to visitors, photo spots, and a photo experience with original photo print machines.

Furthermore, a "special" plan that has yet to be revealed, and an image model to color the brand's world view will be announced soon. Please look forward to future updates.

"Silicone Hydrogel" x "Non-Rotating Water Light" that firmly transmits oxygen!

Aturia is a new color contact lens brand that combines the comfortable wear of silicone hydrogel material with "non-rotating water light." It suppresses lens rotation and firmly keeps the highlight design in the ideal position.*

Available in 4 colors, you can choose your favorite color to match your makeup, fashion, and mood for the day.

Lens Specs: DIA: 14.2mm / Colored Diameter: 13.3mm / BC: 8.6mm

* Lens comfort and fixation time may vary by individual.

POP-UP Event Details

1. Try on prescription lenses! Special preview experience to try lenses before release!

This is a special opportunity to try on and experience lenses that are normally unavailable before their release. You can try on up to 2 colors of your choice from the 4 available colors to find the perfect match for you. You can take the lenses you tried on home with you.

* To those planning to visit wearing contact lenses:

Lens cases and cleaning solutions will be available at the venue. One-day contact lenses cannot be re-worn once removed, so please bring replacement lenses if necessary. Lens cases and cleaning solutions are for those using reusable lenses.

* You can try on up to 2 colors per person. Please note that there may be a wait during busy periods.

2. No losers! Challenge the original capsule toy

Enjoy a capsule toy with no losers, where you can win great coupons and luxurious prizes.

* Prizes will be awarded until supplies last.

3. It's not over yet! Special experience booths beyond just trying on color contacts, exclusive to this POP-UP!

Details will be announced soon. Please look forward to further updates.

Luxurious gifts for all visitors!

1. Aturia All 4 Colors x 2 Lenses Each (Total 8 Boxes)

* You can choose your preferred prescription. * This is a gift for those who clear the missions within the venue.

2. Original puffy sticker

* Gifts are limited in quantity and will end once supplies are depleted. * Images are for illustrative purposes only. Actual products and specifications may differ.

POP-UP Event Outline

Period: August 7 (Fri) - August 9 (Sun), 2026

* August 7 (Fri) is a pre-opening day for media and related parties.

* Public opening days are August 8 (Sat) and August 9 (Sun).

Venue: THE FLAT (within Six Harajuku Terrace)

Address: 5-16-13 Jingumae, Shibuya-ku, Tokyo

Business Hours: 10:00 - 20:00

Aturia Brand Concept

Aura in your eyes

Constantly changing, inspired by trends, like an idol's comeback.

Me, who is pure and lovely, and me, who is brave and cool.

Reflecting all of that in your eyes and making them shine like an idol.

With a constantly changing concept, you can discover a "different me" within you, again and again.

POP-UP EVENT Reservation Site

https://aturia.jp/popup * Registration with the official Aturia LINE account is required to reserve a spot for the event.

* Advance reservations will begin on Monday, July 13 at 12:00 PM.

[Precautions for Contact Lens Use]

Contact lenses are highly controlled medical devices. Please be sure to obtain them after an examination and prescription from an ophthalmologist.

Read the attached instructions carefully before use.

Adhere to the correct wearing period and duration, and undergo regular check-ups.

If you experience any eye discomfort, seek immediate consultation with an ophthalmologist.

Product Overview

Sales Name: Infocus Premia 1day Highly Controlled Medical Device Approval Number: 30800BZX00034000 Expiration Date: 1 day after opening Prescription Range: 0.00D, -0.75D to -6.00D (0.25D steps) -6.50D to -8.00D (0.50D steps) Specs DIA (Diameter): 14.2mm / Colored Diameter: 13.3mm / BC (Base Curve): 8.6mm / Water Content: 56.0% Authorized Distributor: intervia Co., Ltd. Manufacturer's Suggested Retail Price (Tax Included): 1,848 yen per box of 10 lenses Seller: T-Garden Co., Ltd. Yushin Building New Building 5F, 3-27-11 Shibuya, Shibuya-ku, Tokyo Customer Inquiries: T-Garden Customer Center TEL: 0120-1123-04 (Weekdays 10:00-19:00) / Email: [email protected]

Inquiries from the Press

Email: [email protected] FAX: 03-4500-9321 Contact: KUSHIDA