T-Garden Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Shinya Yamamoto) announced that the new color contact lens brand "Aturia," featuring Sullyoon from the 6-member South Korean girl group "NMIXX" as its image model, will be launched on August 12, 2026 (Wed).
Aturia is a new color contact lens brand born with the brand theme "Aura in your eyes." It utilizes silicone hydrogel material for comfortable wear and a design that suppresses lens rotation, achieving "non-rotating water light" and firmly maintaining highlight designs in ideal positions.*
KEY FIGURES
* Lens comfort and fixation time may vary by individual.
In addition, a limited quantity special trading card campaign is planned to commemorate the launch. Details will be released closer to the launch date.
Aturia Brand Concept
Aura in your eyes
Like an idol's comeback, Constantly changing, inspired by trends.
My pure and lovely self, and my brave and cool self. Reflecting all of that in my eyes, making them shine like an idol's.
With a constantly changing concept, you can discover "different me" within you, again and again.
Lens Lineup
・DAHLIA Elegant brown that captivates the gaze. For a dignified look.
DIA 14.2mm / Colored Diameter 13.3mm / BC 8.6mm
・PUPPY
Subtly colored, dusty pink brown.
Retaining loveliness.
DIA 14.2mm / Colored Diameter 13.3mm / BC 8.6mm
・SLEEK
Sophisticated gray that enhances transparency.
Embracing a quiet radiance.
DIA 14.2mm / Colored Diameter 13.3mm / BC 8.6mm
・SAGE
Sage olive that adds nuance.
Adorned with a chic feel.
DIA 14.2mm / Colored Diameter 13.3mm / BC 8.6mm
POP-UP Event to be Held
Prior to the launch, the "Aturia DEBUT POP-UP" will be held for three days from August 7, 2026 (Fri) to August 9, 2026 (Sun) in Harajuku, Tokyo.
* August 7 (Fri) will be a pre-opening day for media and related parties.
At the venue, we will offer a variety of content where you can fully enjoy the world of Aturia, including a special preview experience where you can try on and test the lenses before they are released, limited trial sets & gift sets for visitors, photo spots, and photo experiences with original photo print machines.
POP-UP Event Details
1 Try on lenses before release! A special preview experience where you can try on prescription lenses!
This is a special opportunity to try on lenses that are normally not available for trial before their release. You can try on up to two colors of your choice from the four available colors to find the perfect shade for you. You can wear the lenses you tried on home.
* You can choose a prescription based on your current contact lens prescription or a prescription from an eye doctor.
* This product is a highly controlled medical device. For safe use, please fill out a consent form (or check sheet) at the venue.
* For those planning to visit wearing contact lenses:
Lens cases and cleaning solutions will be available at the venue. One-day contact lenses cannot be re-worn once removed, so please bring replacement lenses if necessary. Lens cases and cleaning solutions are for users of reusable lenses.
* You can try on up to 2 colors per person. Please note that there may be a wait during busy periods.
2 Challenge the original capsule toy with no losers!
Enjoy a capsule toy with no losers, where you can win great coupons and prizes.
* Prizes are available while supplies last.
3 It's not over yet! We have prepared special experience booths unique to this POP-UP, going beyond just trying on color contacts!
Details will be released soon. Stay tuned for updates.
Trial & Gift Set for All Visitors!
1 Aturia All 4 Colors Trial Set (2 lenses per color, 8 boxes total)
* You can choose a prescription based on your current contact lens prescription or a prescription from an eye doctor.
* This product is a highly controlled medical device. For safe use, please fill out a consent form (or check sheet) at the venue.
* Limited quantity, available while supplies last.
2 Original puffy sticker
* Benefits are limited in quantity and available while supplies last.
* Images are for illustrative purposes only. Actual products and specifications may differ.
POP-UP Event Overview
Period: August 7, 2026 (Fri) - August 9, 2026 (Sun)
* August 7 (Fri) is a pre-opening day for media and related parties.
* Public opening days are August 8 (Sat) and August 9 (Sun).
Venue: THE FLAT (within SIX HARAJUKU TERRACE)
Address: 5-16-13 Jingumae, Shibuya-ku, Tokyo
Business Hours: 10:00 - 20:00
POP-UP EVENT Reservation Site
https://aturia.jp/popup
* Registration for Aturia's official LINE account is required to reserve a spot for the event.
* Advance reservations will begin at 12:00 PM on July 13 (Mon).
NMIXX Sullyoon Profile
Sullyoon
From South Korea. Debuted in February 2022 as part of the girl group NMIXX.
NMIXX is a talented group with strengths in live vocals and performance,
and Sullyoon, in particular, has garnered attention for her captivating visuals and stable, excellent singing ability.
Aturia Official Social Media Account List
Instagram: https://www.instagram.com/aturia_official
TikTok: https://www.tiktok.com/@aturia_official
X: https://x.com/aturia_official
[Precautions for Contact Lens Use]
Contact lenses are highly controlled medical devices. Please be sure to obtain them after an eye examination and prescription from an ophthalmologist.
Please read the attached instructions carefully before use.
Adhere to the correct wearing period and duration, and undergo regular check-ups.
If you experience any eye discomfort, seek immediate consultation from an ophthalmologist.
Product Overview
Sales Name: In Focus Premia 1day
Highly Controlled Medical Device Approval Number: 30800BZX00034000
Expiration Date: 1 day after opening
Power Range: 0.00D, -0.75D to -6.00D (0.25D steps)
-6.50D to -8.00D (0.50D steps)
Specifications
DIA (Diameter): 14.2mm / Colored Diameter: 13.3mm / BC (Base Curve): 8.6mm / Water Content: 56.0%
Authorized Distributor: intervia Co., Ltd.
Manufacturer's Suggested Retail Price (Tax Included): 1,848 yen per box of 10 lenses
Distributor: T-Garden Co., Ltd. Yushin Building Shinkan 5F, 3-27-11 Shibuya, Shibuya-ku, Tokyo
Customer Inquiries: T-Garden Customer Center
TEL: 0120-1123-04 (Weekdays 10:00-19:00) / Email: [email protected]
Press Inquiries
Email: [email protected]
FAX: 03-4500-9321
Contact: Kushida
FACT BOX
- Source: PR TIMES
- Category: 製品発売
- Organizations: NMIXX