The Beauty of Japanese Knives in the Heart of Paris. MUSASHI JAPAN Opens its Third Flagship Store, "MUSASHI JAPAN France Red Store"

TAIMATSU Co., Ltd. (TAIMATSU), headquartered in Chuo-ku, Tokyo, and represented by CEO WeiHan Wang, has grand-opened its third store in Paris, France, the "MUSASHI JAPAN France Red Store," which develops the Japanese knife brand "MUSASHI JAPAN."

The previously opened "MUSASHI JAPAN France White Store" and "MUSASHI JAPAN France Blue Store" have been highly acclaimed for their spaces that fuse Parisian aesthetics with Japanese craftsmanship, attracting attention from chefs, creators, and culture enthusiasts worldwide. The newly opened Red Store will further deepen this worldview, serving as a new central hub for the Paris expansion and enriching the brand experience.

◼️Parisian Aesthetics x Japanese Craftsmanship - Red Symbolizing "Passion" and "Tranquility"

The interior design is built around the effortless simplicity that symbolizes Parisian fashion culture. The space, based on a deep red, is not just vibrant but also curated with tones that evoke a quietly burning passion.

The contrast with warm wood highlights the aesthetic beauty of Japanese knives, displaying each knife as if it were an art piece. The minimalist design, which values empty space, allows visitors to fully appreciate the forged marks carved by artisans, the delicate expressions of sharpening, and the beauty of the materials themselves.

The Red Store is designed as an experiential gallery that further evolves the brand concept of "Japanese Tradition x Parisian Aesthetics" built by the White and Blue stores, stimulating the sensibilities of its visitors.

◼️Deepening the Brand Experience as a New Center for Paris Expansion

While expanding its multi-store presence both domestically and internationally, TAIMATSU has been redefining traditional Japanese crafts with a contemporary sensibility and disseminating them to the world. The France Red Store aims to enhance brand value in the European market as a new central hub for its Paris operations, further evolving the brand experience built by the White and Blue stores.

It is designed not merely as a place of sale, but as a space where visitors can "experience craftsmanship, understand culture, and savor the background of a single knife," offering new discoveries and inspiration.

Address: 50 Rue des Archives, 75004 Paris, France

Business Hours: 11:00 AM - 7:00 PM (Local Time)

URL: https://maps.app.goo.gl/tFNyhpJjDmVQSCUz6

◼️TAIMATSU Co., Ltd. Overview

Established: November 2023

Representative Director: WeiHan Wang

Location: 22F, Office Tower X, Harumi Island Triton Square, 1-8-10 Harumi, Chuo-ku, Tokyo

URL: https://www.tai-matsu.jp/

E-mail: [email protected]

TAIMATSU Co., Ltd. is a company that redefines traditional Japanese crafts. Our diverse team, gathered from around the world, pursues the potential of traditional crafts with an innovative perspective. From Japanese knives to sake and experiential facilities imbued with the spirit of the samurai, the services and products we create maximize the appeal of tradition and disseminate it globally.

<Operating Brands>

MUSASHI JAPAN (Japanese Knife Business)

https://www.musashihamono.com/

YOKAI JAPAN (Sake and Perfume Business)

https://yokaijapan.jp/

FUJI JAPAN (Traditional Culture Experience Business)

https://fujijapan.jp/

ITTO (Food and Beverage Business)

https://ittojapan.com/