Taiheiyo Shoji Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; hereinafter "the Company") will launch a participatory wall art project titled "Wall of Resolve" in collaboration with the Kanto Soccer League Division 1 club "SHIBUYA CITY FC" in Shibuya Center Gai starting March 30, 2026. This project is an attempt to engrave the aspirations of the club, which is challenging the narrow gateway of promotion to the JFL, and the people supporting it, into the city as a "modern-day Ema (votive tablet)". During the period, in conjunction with neighboring restaurants, it will provide experiential value where visitors can write their own resolutions, transforming the entire city of Shibuya into a single medium.

■ "Wall of Resolve" Appears in the Center of Shibuya

This wall art is a project to visualize the club's challenge and the community's supporting thoughts under the message "PROVE IT, SHIBUYA." championed by SHIBUYA CITY FC.

The club, belonging to the 1st Division of the Kanto Soccer League, is challenging an extremely narrow gateway (about 2%) for promotion to the JFL. For this tough battle, the "resolutions" of not only the players but also the fans, sponsors, and people of the city are consolidated into a single visual and displayed in the center of Shibuya Center Gai.

The names, messages, and corporate logos of supporters are engraved on the wall, making it a participatory outdoor advertisement that leaves a strong impact on people passing by in the city as a modern-day "Ema".

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: SHIBUYA CITY FC