A New 'Stay-Type Amusement Facility' is Born in Shinjuku Kabukicho! Taito Station Shinjuku Kabukicho Store Expands with Floors 5–9 Opening on Friday, July 17, Doubling Its Space!

Taito Corporation (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Katsuhiko Iwaki; hereinafter 'Taito') will newly open the upper floors 5 to 9 of 'Taito Station Shinjuku Kabukicho Store' on Friday, July 17, 2026. In advance of the official opening, a pre-opening will begin today, Tuesday, July 14.

Originally opened on March 20 this year with operations on floors 1 to 4, the store will now be upgraded into a multi-level amusement facility spanning the entire 1 to 9 floors. Each floor offers a unique experience, significantly expanding usage scenarios by accommodating everything from short visits to extended group stays in the Shinjuku Kabukicho area.

A Facility Where 'Play, Take Photos, and Gather' Are All Possible in One Location

Floors 5 to 9, newly opened with an expanded layout beyond the crane game-focused lower floors, feature distinct experiences on each level.

In addition to the crane game floors (1–4), the upper floors offer stay-type entertainment combining 'competition,' 'photography,' 'social interaction,' and 'dining.' A key feature is the ability to choose floors based on age group or companions.

Floor 5: Racing games, motion-sensing games, cockpit-style cabinets, capsule toys

Floor 6: Music games, kids' card games

Floor 7: Print photo sticker machines, lounge area

Floor 8: Darts (12 lanes)

Floor 9: Darts (6 lanes, including 2 AR darts), beer server 'Shall We Tap?' (with food service)

Meeting the Demand for 'Stay-Type' Experiences in Shinjuku Kabukicho

Located at the entrance of Kabukicho along the Yasukuni-dori Avenue, the Shinjuku Kabukicho store enjoys an excellent location. With this expansion, it responds to the rising urban demand for both 'short-term entertainment venues' and 'spaces where groups can stay longer.'

Especially on floor 9, the addition of the beer server 'Shall We Tap?' and food service provides a stay experience beyond the typical game center. Combined with gaming on floor 5, it also supports the nighttime economy.

Additionally, the carefully designed photo sticker floor on level 7 allows guests to enjoy sharing experiences tailored for social media posting—a growing norm—making it enjoyable not just to play, but to photograph and share.

Commemorative Campaign for Full-Building Opening!

Expansion Event: Rock-Paper-Scissors Battle with Staff!!

Guests who approach staff and win a game of rock-paper-scissors will receive Häagen-Dazs ice cream! All participants, including those who lose, will receive service tickets usable on the upper floors.

Period: July 17 (Fri) to July 20 (Mon), daily from 10:00 to 12:00

※ Häagen-Dazs available to the first 100 customers per day.

※ One participation per person per day. Service tickets are limited in number.

Commemorating the full opening! A simplified crane game station arrives on the 1st floor

X Repost Campaign!

To celebrate the full-floor opening, we are launching a follow-and-repost campaign on X where participants can win Amazon gift cards by lottery! Follow the designated account and repost the campaign post to enter. Ten winners will receive a '5,000 yen Amazon gift card'! For details, please check the official X account of the Shinjuku Kabukicho store.

Campaign Period: July 13 (Mon) to July 26 (Sun)

[Store Information]

Store Name

Taito Station Shinjuku Kabukicho Store

Opening Date

Full-floor opening on Friday, July 17, 2026

※ Pre-opening from Tuesday, July 14

Location

1-23-1 Kabukicho, Shinjuku-ku, Tokyo

Business Hours

10:00–25:00

Regular Holiday

Open year-round

Store URL

https://www.taito.co.jp/store/00002258

[Related URLs]

Taito Station Shinjuku Kabukicho Store Official X: https://x.com/Taito_Kabuki

Taito Official Website News Page: https://www.taito.co.jp/gc/topics/47326

Taito Official Website: https://www.taito.co.jp/

Taito Official X: https://x.com/TAITO

[Trademarks]

※ TAITO, the TAITO logo, and Taito Station are trademarks or registered trademarks of Taito Corporation in Japan and other countries.

※ Other company and product names mentioned are trademarks or registered trademarks of their respective companies.