Takami Launches Proprietary Exfoliation Measurement Service Based on Dermatological Expertise

Takami, a skincare brand born from experience treating over 200,000 skins at their dermatology site in Omotesando, Tokyo, has launched a proprietary keratin measurement service that fuses dermatological insights with state-of-the-art measurement technology. Through counseling by Takami keratin coaches using the in-store 'SKINTRUTH' device and online measurements via smartphone, Takami provides customer-centric keratin analysis both in-store and at home, aiming to serve as a 'Lifelong Skincare Partner' by offering personalized skincare proposals.

Development Background Based on experience with over 200,000 skins, Takami has advocated the importance of 'Keratin Beauty®'—nurturing rather than peeling the keratin—and adopting correct skincare habits. Takami prioritizes the 0.02mm thin 'keratin' layer on the skin's surface, which acts as a barrier and is what we perceive as 'skin.'

Takami developed this measurement service to deepen understanding of this delicate layer. By integrating L'Oréal's Research & Innovation, the service achieves unprecedented precision, with an algorithm based on over 25,000 skin data points to analyze skin conditions accurately.

In-Store Exclusive Service: SKINTRUTH Developed to accurately measure keratin and skin conditions, 'SKINTRUTH' combines advanced measurement technology and clinical data. It adapts to all skin colors and types, measuring not only current concerns but also predicting future skin conditions. It evaluates seven primary factors—translucency, pores, smoothness, aging signs, evenness of skin tone, moisture, and radiance—calculating a 'Keratin State Index' on a five-point scale.

Smart, Easy Home Measurement: Takami Online Keratin Measurement Simply take a face photo with a smartphone to receive a five-point evaluation of keratin conditions and skin concerns in one minute. Using an algorithm similar to 'SKINTRUTH,' it compares skin to that of the same age group, scoring pores, smoothness, wrinkles/fine lines, skin tone evenness, and radiance to suggest optimal skincare.